PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 52

How To Newspapers Analytics SEO 52

Stern + Associates

DECEMBER 6, 2013

Sorry, retailers. But the buzz didn’t do a darn thing to pull this consumer away from his stuffing or out of his turkey coma the following day. But I don’t need some flimsy newspaper circular or relentless social media “ads” crammed with adjectives to tell me what that is. And that’s a bad thing for marketers.

Marketing 71

Marketing Retail Newspapers Course 71

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. No two days are the same at the busy airport press office according to Danielle.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PR Fuel

JUNE 26, 2020

Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. Understanding who your audience is can help with identifying what type of media they consume. Step 1: Research Who to Send Press Releases to First.

How To 52

How To Writing Guidelines Television 52

Prohibition

NOVEMBER 30, 2017

I could be selling in a story to a national newspaper one minute and helping to arrange an event the next. How do you consume news? I enjoy consumer writing too, which is a huge bonus as you do a lot of that here at Prohibition! The thing I love about this job is that every day is different. Do you prefer PR or social media?

Reddit 48

Reddit Retail Newspapers Social Media 48

Prohibition

NOVEMBER 30, 2017

I could be selling in a story to a national newspaper one minute and helping to arrange an event the next. How do you consume news? I enjoy consumer writing too, which is a huge bonus as you do a lot of that here at Prohibition! The thing I love about this job is that every day is different. Do you prefer PR or social media?

Reddit 48

Reddit Retail Newspapers Social Media 48

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. In business, everyone wants to kick a little butt. For your business, kicking butt will mean something different.

Measurement 100

Measurement Advertising Advertising eBook 100

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media.

Instagram 98

Instagram Crisis Local Privacy 98

Cision

MARCH 14, 2016

What’s more, several major industry sites ran the story, too, and within a week, governments and major retailers were asking how they could get the energy software. About five or six years ago, it was tremendously popular among consumers. Poor images won’t get picked-up on covers of big newspapers.”. Sell your brand.

Storytelling 120

Storytelling Skype Energy Software 120

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. I was most recently the restaurants and retail reporter at the Minneapolis St. Newsrooms are more lean than ever before.

Media 112

Media Journalism Report Video 112

Communications Conversations

DECEMBER 15, 2016

There are many considerations and sometimes limitations I have encountered that I would not have at a CPG or retail company. And, there is so much that goes on behind the scenes with brands that many consumers might not even realize–take, for instance, analytics (traffic data, listening data, measurement…). I like this a lot.

Social Media 60

Social Media Data Measurement Analytics 60

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

As a retailer and also a marketplace, Amazon has steadily grown its digital advertising business and now may pose a real threat to Google and Facebook. It collects a huge amount of data from consumers who are in shopping mode and will only grow as an ad platform. Take data privacy, for example.

Privacy 165

Privacy Retail Government Google 165

Mark My Words

SEPTEMBER 11, 2015

Potentially particles colliding in the science world’s answer to the circle line could inadvertently open up a world-consuming black hole. The equivalent to the ‘surgery causes Alzheimer’s’ finding would be an economist deducing a rise in retail consumption on the basis that people in September wear more clothes than they did in August.

Journalism 60

Journalism Viral Retail Newspapers 60

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52