Polaris

NOVEMBER 17, 2015

The power of sensory traits to affect consumer choice. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 This occasion presented an unusual challenge for the brand: it’s the one time of year when men purchase greeting cards.

Agency 100

Agency Newspapers Interviews Radio 100

PR Conversations

MARCH 8, 2016

Beverley was researching Mabel for an historical presentation at the Annual Conference of the Dietitians Association of Australia in May, and had a gap in her knowledge after Mabel’s return to the US in 1932. I like that Mabel came to public relations as an expert in her field. New York City.

Publicity 40

Publicity How To Newspapers Radio 40

MaccaPR

JANUARY 15, 2019

But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. A social play presented itself right there, but we chose not to use it because it was disingenuous. billion bottled water category. or the iconic square bottles of Fiji Water.

Marketing 78

Marketing Viral Consumer Agency 78

Communications Conversations

FEBRUARY 20, 2018

For instance, when “#MNnice and “#NiceOff” started trending (as a challenge for local brands and businesses to welcome folks to the Bold North—a.k.a. MN Vikings players Harrison Smith and Terence Newman participated in radio interviews on media row, and we featured those segments as well. What worked best for your team last week?

Social Media 76

Social Media Media Video Trends 76

MaccaPR

JANUARY 15, 2019

But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. A social play presented itself right there, but we chose not to use it because it was disingenuous. billion bottled water category. or the iconic square bottles of Fiji Water.

Marketing 48

Marketing Viral Consumer Agency 48

Waxing UnLyrical

MAY 27, 2011

We preferred pros local to Southern California, so that they could attend some events to get a feel for the brand, but it was not required. If you are not local, tell me how you think we can work together? Experience in premium consumer food products, or related experience. One even gave a PDF presentation.

Brand 70

Brand Branding Local Interviews 70

Bianchi Biz Blog

APRIL 29, 2024

Challenges and Considerations : While Hong Kong presents numerous opportunities, businesses must also navigate challenges such as rising costs, competition, and political considerations. The relationship with Mainland China also presents unique dynamics that can impact the business environment.

Marketing 92

Marketing Local Crisis Management Internal 92

Maxim Behar

MARCH 12, 2024

If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively. Moreover, consumer power is increasing with every minute. Moreover, consumer power is increasing with every minute.

Ethics 64

Ethics Social Media Local Corporate 64

Communications Conversations

JUNE 5, 2015

I actually learned these words at a Franklin Covey Time Management seminar for my first job out of college (selling radio advertising). And while smart phones help us integrate our four domains, I recommend ditching the device when spending time with family/friends in order to be more present in the moment. Four words: Accept.

How To 60

How To Meeting Local Google 60

PR Conversations

AUGUST 18, 2011

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Marketers look to champion consumers…to tell their companies’ stories. A bit of the back story. Same with documentary film makers. Do you see the problem? It’s almost over-used.

Construction 40

Construction Internal International SEO 40

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. People aren’t consuming news reports like they did 20, 30 years ago. I listen to a few radio stations throughout the day, and they always do this. It could start on social media, but it could eventually hit the national news.

Crisis 78

Crisis Local Facebook Social Media 78

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Including the city and state helps localize for regional coverage.

Small Business 95

Small Business Writing Engineering Infographics 95

PR Fuel

NOVEMBER 2, 2021

Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. With 90% of consumers online, getting your releases to appear on top of search engines could boost your visibility, and hence, chances of selling. Boost Search Visibility. Intended Audience.

Writing 52

Writing System Automotive SEO 52

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. And most of all, I get to be more present in my life and the lives of those I love. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. A lot of things.

Media 112

Media Journalism Report Video 112

Communications Conversations

FEBRUARY 3, 2016

When you hear her talking on the radio, she’s raving about our great state. Working for a tourism organization must present a set of fairly unique challenges. I execute a lot of in-house pitching, and recently teamed up with local PR agency, Bellmont Partners for some extra help. million in state and local taxes in 2015.

Tourism 60

Tourism Travel Instagram Pitching 60

Beyond PR

APRIL 6, 2016

For local news, compile a list of influential outlets in the region; for larger, national stories, think of top outlets across the country and pinpoint their most prominent writers. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Does it require national attention?

Pitching 40

Pitching Media Radio Print 40

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. We all know visual content is consumed faster and shared more often than text. What a Duck Can Do.

Media Relations 50

Media Relations Social Media Media Real Estate 50

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Television and radio’s quick ads made it fall from favor for a few decades. First, it feeds the need for consumable content. A Long-Term Strategy: Content Marketing.

Publicity 67

Publicity Small Business Advertising Advertising 67

PR 20/20

MARCH 15, 2021

Garter predicts much of this spend increase is thanks to the explosion of remote work, virtual events, and omnichannel consumer behavior. Time zone, which will localize tools like email sends, social media messages, and reporting. Presentation scheduled. At the top of the list? Users can also build out custom properties.

How To 97

How To Knowledge Base Survey Technology 97

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52