Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. This period corresponded with the rise of mobile networks and devices. It was also a time of incredible innovation.

Government 103

Government Education Print Ethics 103

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Readers’ digital and mobile consumption habits are central to this schedule. While social media and mobile have changed the news industry, some old school rules still apply.

Media Relations 40

Media Relations Media Journalism Print 40

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 104

Media Radio Print Newspapers 104

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. What ensued was the creation of a 53-foot-long Mobile Mooseum. When customers get this rare glimpse, they tend to feel more connected to the company.".

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. Local news is most valued but is on life support. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. The Reuters Institute Digital News Report 2020 is a challenging read.

Newspapers 103

Newspapers Print Local Television 103

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press. While a mobile apps reporter may like the story, a telecommunications or consumer electronics reporter will be annoyed with your offbeat pitch.

Media 136

Media Mobile Telecommunications Pitching 136

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Local Print 120

Stuart Bruce

MAY 3, 2016

I like getting new mobiles and laptops, but have never understood Apple mania. That’s why I also need most of my files to be local. Firstly, it removed the feature that enabled you to see icons for all your files in your desktop folders, but critically left the actual files in the cloud to save you space on your limited local storage.

Local 60

Local Writing Reddit Web 60

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value?

Marketing 48

Marketing Social Media Video Mobile 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

JULY 17, 2015

Exits & Endings: Nicole Wallace announces her exit from The View after one season, following Rosie Perez ( Mediaite ); TLC has cancelled the Duggars and ’19 Kids & Counting’ following the molestation scandal ( USA Today ); and the National Journal will shut down its weekly print magazine and reduce newsroom size ( Capital ).

Media 120

Media Print Mobile Journalism 120

Cision

FEBRUARY 18, 2016

But to become a storyteller, content creator and audience engagement specialist, we have to be endlessly curious, consume stories voraciously and have a strong desire to ask, “How can I participate in the conversation? My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze.

Storytelling 120

Storytelling Local Video Measurement 120

Bad Pitch Blog

MAY 20, 2010

Retrevo.com is one of the largest consumer electronics shopping and review sites in the world, helping people decide what to buy, when to buy and where to buy it. Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics.

Pitching 49

Pitching Fashion Report Twitter 49

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

AUGUST 26, 2018

Vanity Fair : $15/year print and digital. What’s more, many of these high quality print/digital news organizations serve as catalysts for coverage and conversation in social media and on national cable and broadcast TV (mobile or otherwise). The Los Angeles Times : $7.96/month month (after three month free trial).

Journalism 38

Journalism Newspapers Media Print 38

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60