PRSay

AUGUST 30, 2023

Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. In some industries, such as entertainment or food and beverage, consumers are aficionados whose love for the industry has enough space to hold more than one favorable brand.

Brand 132

Brand Branding Film Insurance 132

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. I’m not sure that as consumers we’re more susceptible to misinformation for the COVID vaccine versus other vaccines.

Communications 189

Communications Insurance Insurance Community 189

MaccaPR

JUNE 12, 2024

Yes, pay and other compensation, health and dental insurance, bonuses, and retirement plans matter. Well, any organization’s value proposition should be different for consumers vs. employees! Consumers give you their money. They’ve been catered to as consumers. What’s the key to a great employer brand?

Interviews 62

Interviews Brand Branding Employee 62

PRSay

JULY 29, 2022

We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. They agreed that an organization’s messages should support its goals and serve the needs of its audience.

Communications 157

Communications Public Affairs Insurance Insurance 157

Flack's Revenge

JULY 11, 2018

It takes a big idea to attract the attention of consumers and get them to buy your product…”. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. Involve PR in customer service messaging. The result was that pages of negative reviews turned up after a simple search of the brand name. Align the goals of public relations and customer service.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. Have they thought about getting health care insurance once they are no longer your dependents? Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Thanks for reading.

Insurance 71

Insurance Insurance Healthcare Technology 71

Reputation Us

JUNE 1, 2023

Ultimately this ESG involvement translates into an organization’s strength with consumers and makes its reputational rank even stronger. Action 4: Promote Thought Leadership. Action 8: Insure Reputation Risks. In short, the Reputation Actions to take in 2023 are: Action 1: Listen to Your Staff and Foster Staff Pride.

Technology 78

Technology Interviews Reputation Crisis 78

Reputation Us

NOVEMBER 28, 2022

His leadership decisions have spilled even more. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. 4 Leadership Essentials: Clear expectations improve employee performance. Musk’s leadership at Twitter demonstrates few of those qualities.

Twitter 78

Twitter Banking Financial Employee 78

Stephen Waddington

MARCH 24, 2019

Google+ will close to consumers on 2 April. Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. It will almost certainly require a new type of politician to provide leadership to help the UK thrive.

Tools 69

Tools Insurance Insurance Handbook 69

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.

B2B 170

B2B Social Media Media Education 170

Stern + Associates

MAY 20, 2022

They can also find ways to subsidize investments by labs to expand capacity, to help untangle medical insurance complications so tests are covered, and to prompt innovations in testing.”. In the absence of federal leadership, it’s up to governors to step to the fore.”. Doing so will require new forms of coordinated governance.

Government 62

Government Insurance Insurance Privacy 62

Barokas

DECEMBER 8, 2017

A great example is a recent Vertafore survey we used to discover the sentiments of millennials working in the insurance industry. After polling 3,500 respondents, we uncovered that nearly 82 percent of millennials would recommend a career in insurance. Which, to be honest, surprised me, and interested the media as well.

Data 60

Data Insurance Insurance Survey 60

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations. Avoid a sales pitch.

B2B 136

B2B Leadership Trade Shows Insurance 136

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. As one of the first 10 hires at Dollar Shave Club, Cassie spent 5+ years building Dollar Shave Club’s brand, launching grooming products, and leading comms initiatives.

Strategy 52

Strategy Real Estate Media Pitching 52

Communications Conversations

OCTOBER 22, 2014

In this post, he talks about the firms efforts to empower women and place them in leadership positions–which should be a no-brainer for a big firm like Edelman. It’s a thought leadership play of sorts. Goal: Shaping consumer brand perceptions. Executive: Gary Kelly. Organization: Southwest Airlines.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Historically, health insurance companies (like many areas of health care) are very B2B focused. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Prohibition

DECEMBER 13, 2021

The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. In the event that a company’s software unexpectedly collapses, it has a direct impact on both employees and consumers. As a case study, consider a technology breakdown.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

AUGUST 31, 2018

I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It’s alot like buying life insurance or putting money into an emergency savings account. It’s basically the same thing. That’s how you build trust.

Media 112

Media Journalism Report Video 112

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. million in content costs.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111