Consumer Insurance Leadership Viral 
ImPRessions - Crenshaw Communications
MAY 24, 2022
With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Thought leadership events, too, can support an expert positioning. Think purpose-driven brand PR is for consumer sectors? B2B PR conveys expertise.
PRSay
AUGUST 30, 2023
Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. In some industries, such as entertainment or food and beverage, consumers are aficionados whose love for the industry has enough space to hold more than one favorable brand.
Buzzstream
MAY 2, 2024
And so I spent, six, seven years essentially marketing consumer financial products. And so as like an affiliate lead gen person, like I was always so interested in like how Consumers were navigating our site, how they were converting, where they weren’t converting. And I started my career in the lead gen affiliate space.
ImPRessions - Crenshaw Communications
JANUARY 19, 2017
One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. After a video of a Comcast service rep falling asleep on a customer’s sofa while on hold with the home office went viral, It had nowhere to go but up. Involve PR in customer service messaging.
Contently - Strategy
APRIL 24, 2019
Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. million in content costs.
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