PR in High Definition

FEBRUARY 18, 2019

Whether it was or wasn’t, only he knows, but it undoubtedly was an impressive use – or, should I say, manipulation – of online tools to build a reputation for his band. What will have had the biggest impact on Threatin’s reputation as a band worth putting on a stage was the comments and reviews posted on the channels. Sound familiar?

Engineering 67

Engineering Reputation Social Media SEO 67

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. There is a lot more than what meets the eye when it comes to getting to the top of search engines. Spam links don’t fool search engines.

SEO 74

SEO Strategy Engineering Local 74

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. This can include data from a well-known research organization, studies from a reputable university, quotes from an influencer in the niche/industry, and so on.

Google 259

Google Digital PR Mobile SEO 259

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If He handed me a faxed copy of the article—not an original.

Newspapers 74

Newspapers Print Radio Local 74

Presspage

JANUARY 17, 2018

Whereas companies once cranked out mostly text stories, search engines nowadays also look for videos, images, sound files and other digital assets that tell a story. Field test with local participants to take place in March in Yokohama. Thus, you need h1, h2 and meta title tags in place to draw search engines to your content.

SEO 60

SEO Engineering Mobile Pitching 60

PR Fuel

JUNE 9, 2021

Consumers might turn toward your competitors instead. Consumers will see the waves you’re making in the industry. You can minimize how much the event will disrupt your brand’s reputation. Let people know if you’re involved in local events, sports teams, or other inspiration events. Map Out Your Ideas.

Small Business 63

Small Business How To Writing Conference 63

Stephen Waddington

JUNE 21, 2018

It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. 44% of us trust the media most of the time, with the figure rising to 51% for media that we regularly consume.

Social Media 73

Social Media Print Study Advertising 73

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. This can include data from a well-known research organization, studies from a reputable university, quotes from an influencer in the niche/industry, and so on.

Google 64

Google Digital PR Mobile SEO 64

Burrelles Fresh Ideas

APRIL 9, 2024

Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time. Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial.

Social Media 93

Social Media Marketing Media Storytelling 93

Buzzstream

MAY 16, 2024

Is this a time-consuming process? Alternatively, you can just Google search “how to set up a fishing pole,” though you will get more localized results.) Sender reputation is essential these days with Google’s new email requirements. You can read the whole saga on Search Engine Journal.) Let’s check “How to hold a catfish.”

Blogging 62

Blogging Google SEO Writing 62

Bianchi Biz Blog

MAY 18, 2023

Business focus – Does the PR firm focus solely on business-to-business clients, business-to-consumer clients or business-to-government clients – or do they work with all three? Reach – Today, many PR agencies are focused on local markets but struggle with national work. You’re going to trust the specialist.

Agency 80

Agency Automotive Mobile Local 80

PR 20/20

MAY 21, 2019

Picture this scenario: You Google a local business and find their listing online. As a consumer, would you give this business another chance? If you answered no, you’re not alone— a total of 68% of consumers report that they’d stop using a local business if their online information is inaccurate. This is where Yext comes.

Brand 59

Brand Branding Local Engineering 59

Ethical Voices

DECEMBER 12, 2022

As part of that role, I lead our corporate reputation and brand purpose work in the international markets, which includes leading our ESG and sustainability work, which is just so important these days. And consumers and people are expecting brands to take a stand and stand for something now more so than ever. It absolutely is.

Ethics 74

Ethics Brand Branding Internal 74

PR Conversations

AUGUST 18, 2011

Marketers look to champion consumers…to tell their companies’ stories. engineering, HR or financial staff) were hitherto under-used in ongoing organizational narratives. (p. .” If you ask a journalist what he or she does, likely they will say they tell stories. Same with documentary film makers. Do you see the problem?

Construction 40

Construction Internal International SEO 40

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. First, it feeds the need for consumable content. Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms.

Publicity 63

Publicity Small Business Advertising Advertising 63

PR Fuel

NOVEMBER 2, 2021

With 90% of consumers online, getting your releases to appear on top of search engines could boost your visibility, and hence, chances of selling. Look at your other options if a press release newswire can’t get you both local and international coverage through different outlets. Boost Search Visibility. Intended Audience.

Writing 52

Writing System Automotive SEO 52

PR Fuel

JULY 10, 2018

PR pros don’t have the best reputation in some circles. The common consumer wasn’t getting something he or she didn’t know they needed. Local Stories for Local Papers – Don’t forget to include the originating city in your dateline. That’s a big clue to local news outlets scouring the newswire for local stories.

Local 40

Local Newspapers Writing Pitching 40

NewsWhip

JUNE 23, 2021

I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It’s local, because it literally becomes part of the world around you. So, how do you, as a firm, use data and analytics to support the development of these projects? Zach: Yeah, that’s exactly right.

Data 78

Data Media Analytics Energy 78

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. For me, as a local government employee, there are clear political boundaries. Magazine and Search Engine Land. “For me (sharing what I know) it’s a win-win.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Big Tech’s reputation has taken a beating lately. Over the past year it was forced to abandon millions in lucrative military contracts and it’s now under pressure over plans to build a censored search engine in China. Amazon has also been deft in managing its reputation as a tough employer and indifferent corporate citizen.

Privacy 165

Privacy Retail Government Google 165

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is happening in almost every business and consumer category. The result is pointless at best and a reputational issue at worst. We shouldn’t be surprised.

Publicity 79

Publicity Community Pinterest Reputation 79

Mindful Marketing

JULY 26, 2019

-based start-up of ‘engineers, storytellers, and dreamers’ who claim to specialize in artificial intelligence and robotics.” As consumers, it’s critical that we recognize when someone is sharing an objective, unbiased recommendation versus one with some corporate connection. In short, consumers can be deceived.

Ethics 70

Ethics Consumer Reputation Corporate 70

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Consumers and members of the media like to know who they are doing business with.

Web 40

Web Pitching Local Report 40

David PR Group

APRIL 1, 2016

What that means is that a search for a particular restaurant on a search engine, for example, could pull up a Yelp listing ahead of the restaurant’s actual site. I sat down with Darnell Holloway, director of local business outreach for Yelp, to get some direct recommendations on how business owners can better work with the site.

Mobile 40

Mobile Reputation Hotels Tools 40

ImPRessions - Crenshaw Communications

MAY 31, 2017

United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track. It can take down CEOs, celebrities, and regular citizens.

Crisis 180

Crisis Airlines Brand Branding 180