Shift Communications

JANUARY 3, 2017

Their content is often featured on NPR and their local radio affiliates. Our client expected a broadcast hit of this caliber to have massive impact – from increasing downloads of their app, to upping traffic to their site. The audience for Marketplace Tech is more broad and consumer-centric. Right Message.

Media 104

Media Training Technology Consumer 104

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”.

Advertising 100

Advertising Advertising Television Radio 100

Beyond PR

AUGUST 30, 2016

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

Radio 68

Radio Media Newspapers Technology 68

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., Content downloads increased by 5X and our conversion rate increased by over 40%.”. When we added PR to the mix, we increased downloads by two and a half times.”

Media 75

Media B2C B2B Nonprofit 75

Stephen Waddington

JUNE 23, 2019

Follow this link if you want to download the complete blockbuster otherwise read on. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets.

Report 81

Report YouTube Privacy Web 81

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”.

Report 40

Report Media Television Radio 40

Beyond PR

SEPTEMBER 28, 2016

These new beats aim to meet the needs of today’s news consumers, spanning a variety of topics audiences care about. The Post’s attention to these topics is directly affecting its beat coverage, much like another DC media outlet, radio station 88.5 And the financial needs of an elderly consumer are different from a millennial’s. “We

Transportation 40

Transportation Education Banking Radio 40

PR Fuel

MAY 13, 2021

Meanwhile, 40% of B2B buyers consume an average of four pieces of content before reaching out. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. They won’t have to worry about visiting a link or waiting for a document to download. Instead, you can make life easier for them.

How To 65

How To Pitching Writing Social Media 65

Beyond PR

APRIL 8, 2016

Before making the move to PR, Sharp was a video journalist, with experience in TV, radio and newspaper reporting. Sum up why your news matters in quick bullets, which are easier to consume on the receiving end. Can you tie yourself into a story without it being forced? Ask questions. Sometimes it’s just the nature of the news.

Communications 40

Communications Media Pitching Radio 40

PR Fuel

JULY 24, 2018

Truth is that a lot of your pitches are going to be met with radio silence. If you were just Chris Consumer would you think what you have to say is interesting? Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: [link]. Of course, not every pitch is going to be successful.

Pitching 40

Pitching Media Small Business Writing 40

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Download our guide Maximizing Your Budget with Media Tours and learn how to get started. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

The Proactive Report

DECEMBER 24, 2014

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. percent download and use apps. The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content.

Mobile 201

Mobile Strategy Web Consumer 201

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. QQ.com Stheadline.com Thus, having specific media or influencers on consumer or corporate contents that can land on Yahoo HK would be a good way to click-off a consumer / corporate communications campaign. More info here.

Marketing 93

Marketing Local Crisis Management Internal 93

Contently - Strategy

MARCH 5, 2024

On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. The bank’s entertainment access program links its credit card in consumers’ minds with aspirational and fun purchases like concerts. Download our 2024 Finance Content Trends Report for more insights!

Financial 52

Financial Content Marketing Examples Banking 52

PR Conversations

AUGUST 18, 2011

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Marketers look to champion consumers…to tell their companies’ stories. Eric promptly visited Craig Pearce’s blog to register and download a copy of Public Relations 2011.

Construction 40

Construction Internal International SEO 40

Maxim Behar

NOVEMBER 8, 2023

Just three days ago, the song was promoted to New York’s biggest R&B radio Hot 21 and they loved it. We're already trying other radio stations to get into it. But Hot 21 is one of the best radio stations for R&B and rap music in New York. I am extremely proud that we had the opportunity to do this.

Radio 59

Radio YouTube Writing Interviews 59

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Craziness ensued—consumers claimed that DoorDash and Uber Eats delivery people were devouring their Popeyes sandwiches, and one sandwich was being auctioned off on eBay for $4,316.

Twitter 105

Twitter Marketing Social Media Viral 105

Beyond PR

AUGUST 23, 2016

It depends on whether you’re answering as a consumer, a marketer or a media outlet. If you’re a consumer, shopping for the perfect gift is likely top of mind. If you’re a marketer, you’re focused on making your product visible to those consumers. What do you think about when you think of holiday planning?

Marketing 40

Marketing Media Radio Local 40

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. When a CNBC reporter downloaded their annual report on the State of Employee Benefits, they notified us immediately. Is High-Deductible Health Insurance Worth the Risk? ,

Strategy 60

Strategy Print Insurance Insurance 60

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

Beyond PR

APRIL 6, 2016

For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. For instance, radio presenters differ from producers. In a search such as this, being conscientious of job roles makes your targeting more accurate when combing the broad realm of “radio.”.

Pitching 40

Pitching Media Radio Print 40

PR 20/20

MARCH 15, 2021

Garter predicts much of this spend increase is thanks to the explosion of remote work, virtual events, and omnichannel consumer behavior. These can be built out in the form of single or multiple checkboxes, date pickers, files, number, radio select, dropdown select, single- or multi-line text. At the top of the list?

How To 97

How To Knowledge Base Survey Technology 97

Waxing UnLyrical

JANUARY 26, 2011

I know the AdOn gets downloaded almost 1 million times per week. Today 3 in 4 US consumers will not log into Facebook. I think my opinion stems from my years of being a radio broadcaster. Secondly I use Firefox so I will see zero fo these advertisements because I block Ads on Facebook. Will be curious how this goes.

Facebook 107

Facebook Privacy Twitter Social Media 107

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? We know consumers don’t want to be bombarded with “Buy this!” Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. 18) Mike Volpe. The Growth Show.

Social Media 120

Social Media Marketing Pinterest Media 120

Bad Pitch Blog

MAY 20, 2010

Retrevo.com is one of the largest consumer electronics shopping and review sites in the world, helping people decide what to buy, when to buy and where to buy it. Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics.

Pitching 49

Pitching Fashion Report Twitter 49

Beyond PR

AUGUST 5, 2016

It was also an honor to see one of the nation’s top political reporters, Bob Schieffer, who sat down for a live interview with CBS Radio News. About 520 scoops were consumed by journalists in just a little over an hour. These weren’t just educational and entertaining, they also proved to be excellent networking opportunities.

Marketing 40

Marketing Interviews Creativity Groups 40