Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Does this mean you should switch your marketing and communications strategy to immediately begin texting your audience?

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

JUNE 12, 2017

The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. Why did a customer pick up the phone and call us?

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

NOVEMBER 15, 2017

It’s a good feeling to organize what your clients are doing, who on your team is doing what (and when) and putting goals to strategies. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. Paid — by understanding a competitor’s paid keyword strategy (i.e.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

NOVEMBER 13, 2017

The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications. This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow.

How To 131

How To Conference Pitching Software 131

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Katie Watson. VP Communications, 23andMe.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

JANUARY 25, 2016

Why can this be such a problem for marketing and PR? It’s simple: a strategy needs to be adapted to time as much as any other factor. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016. Did something shift in consumer behavior that requires a shift in your strategy?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JANUARY 2, 2017

Buzzsumo explored this phenomenon last year when it compared the content generation strategies of the Washington Post and the New York Times; quantity win when quality is equal. The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. Peak Attention and Owning Audiences.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MARCH 7, 2016

We’ve tested our model against many different companies and industries, from B2C consumer goods to IT security firms. With a B2C SaaS client, our model helped plan their budget for the year based on performance metrics using analytics data and marketing automation data.

Google 60

Google B2C Analytics Data 60

Shift Communications

DECEMBER 16, 2015

It’s actually not that time consuming to do so, especially if you use something like Referrer Spam Blocker. This can come in handy when start to determine which part of your social strategy needs attention. Last but not least, want to get search engine data inside Google Analytics? Connecting Google Search Console.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The rise of mobile changed the way we consume information, with huge impacts for brands. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone.

Mobile 60

Mobile Examples Brand Branding 60

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. Consumer Focus. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies.

Trends 88

Trends Data SEO Consumer 88

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven PR drives marketing engagement.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Shift Communications

JULY 28, 2017

His new strategy: own the issue, educate the public and position himself as a leader for shark rights! While press release distribution can be costly, the practice can be valuable which is why companies across the globe use them in their PR strategy. Utilizing paid media strategies can help G.W. In this case, G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. If you’re a data-driven PR shop, you may have a head start on what AI could do. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JANUARY 5, 2015

As we kick off the new year, many of us will be looking to formulate new strategies, new ways of doing things or improving old ways. Brands who succeed this year will be in front of only the right consumers and customers, not everyone. Advertising Marketing Public Relations Search SEO Social Media Strategy' Behind the Scenes.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Derek Lyons. Vice President. The post What’s the New “Norm” for B2B Marketing?

B2B 60

B2B Marketing Construction Analytics 60