5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out.

Trends 88

Trends Data SEO Consumer 88

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Does this mean you should switch your marketing and communications strategy to immediately begin texting your audience?

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

JUNE 12, 2017

The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. Vice President, Marketing Technology.

Measurement 147

Measurement Data Study Advertising 147

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. The good news for comms pros: It will be a blend of both technology and human insight. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

NOVEMBER 13, 2017

The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications. This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow.

How To 131

How To Conference Pitching Software 131

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Want to find out what’s trending on Instagram so you can adapt your own Instagram strategy?

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology. Derek Lyons. Vice President.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

JULY 28, 2017

His new strategy: own the issue, educate the public and position himself as a leader for shark rights! While press release distribution can be costly, the practice can be valuable which is why companies across the globe use them in their PR strategy. Utilizing paid media strategies can help G.W. In this case, G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

JANUARY 5, 2015

As we kick off the new year, many of us will be looking to formulate new strategies, new ways of doing things or improving old ways. Brands who succeed this year will be in front of only the right consumers and customers, not everyone. Vice President, Marketing Technology. What’s different, what’s new, what should we be doing?

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. What if a company’s data doesn’t exactly map to the generic model?

Google 60

Google B2C Analytics Data 60

Shift Communications

JANUARY 25, 2016

Why can this be such a problem for marketing and PR? It’s simple: a strategy needs to be adapted to time as much as any other factor. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016. Did something shift in consumer behavior that requires a shift in your strategy?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

DECEMBER 16, 2015

It’s actually not that time consuming to do so, especially if you use something like Referrer Spam Blocker. This can come in handy when start to determine which part of your social strategy needs attention. Last but not least, want to get search engine data inside Google Analytics? Connecting Google Search Console.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The rise of mobile changed the way we consume information, with huge impacts for brands. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone.

Mobile 60

Mobile Examples Brand Branding 60