Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert journalists to a major story emerging on their beat.

Media 88

Media Data Reddit Crisis 88

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. I think we all can agree that technology is an amazing, amazing tool for us, but it’s a double-edged sword. Yes, I do look at the social media.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

NewsWhip

JULY 20, 2022

Because of this, media monitoring has become a booming niche. These technologies offer a comprehensive view of a brand on the web, and the insights needed to identify trends and squash challenges before they arise. The question then is, how do you do media monitoring? Social media monitoring.

Media 78

Media Reddit Reputation Web 78

ZudePR

JUNE 6, 2016

Let's Hear From Those 28 Highly Productive Communicators #1: Ana Hoffman (San Francisco, US) Ana is the founder of Traffic Generation Café. She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. Social media is the obvious one as well.

Writing 114

Writing Social Media SEO Blogging 114

PRSay

APRIL 22, 2021

Shifting dynamics in the investment community have opened new opportunities to make money off the spread of misinformation. Invest in social listening. Social listening involves observing and interpreting digital conversations to better understand emerging trends. Improve numerical, statistical and data literacy.

Financial 192

Financial Reddit Advertising Advertising 192

NewsWhip

DECEMBER 21, 2023

And speaking of AI above, there’s a media literacy and misinformation beyond deep fakes, as the technology becomes more convincing and harder to distinguish from reality. Social media will continue to become more disparate The internet is becoming a fractured place again. And that’s the key point.

Trends 78

Trends Social Media Community Viral 78

Stuart Bruce

NOVEMBER 11, 2016

We bombard and spam voters with leaflets, newsletters, direct mail, party political broadcasts and now digital and social media. Social media. If you’re a political operative or communicator who doesn’t know who Zoella is then shame on you. Technology. Shift Communication’s Christopher Penn.

Communications 154

Communications Data Policies Twitter 154