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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. They’re part of the community. Here are some reasons why. Everyone likes an underdog.

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3 Ways to Reach LGBTQ Consumers in the New Normal

PRSay

With more than $1 trillion of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business. History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty. Support LGBTQ charities.

Consumer 109
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What makes a media story relevant?

PR for Anyone

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. That could be related to seasonality, holidays, and trending stories. Right now what is relevant is COVID-19. The majority of mainstream news stories are related to that right now.

Media 130
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PR Isn’t Just for Big Businesses?

Victorious PR

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Community relations.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

High street online - retail is accelerating online as small business retailers and wholesalers retool their supply chain and sell direct. The exception may be local and hyper local print that connects directly with communities. An effect of lockdown has been a return to meal planning and the big weekly supermarket shop.

Tourism 118
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Brand conversations during COVID-19

Stephen Waddington

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Most outdoor, experiential, events, meetings and print simply don’t work. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown.

Brand 157
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Celebrating the CIPR at 70 and pioneering practitioners

Stephen Waddington

Thank you: celebrating the CIPR’s volunteer community Thanks to all the members who pitched ideas and the authors of the 45 essays that have been included in the book. The CIPR exists because of the commitment of its volunteer community. They leave me hugely optimistic for the future.