Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. Smaller organisations quickly created new processes and workflows.

Publicity 199

Publicity Government Crisis Employee 199

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. An ongoing training component with updates, team coaching, and results tracking will be added into an annual social selling performance plan. Anchoring communication to your home base.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Landis PR

OCTOBER 25, 2021

That’s a good lesson for any communications team, especially those that will need to shift from a milestones/launch mentality to ongoing integrated programming. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Media train and test new spokespersons. Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. A captivating and powerful storyteller , one of Friedman’s central messages is that prejudice coupled with violence destroy both the victim and the victor. found that roughly two-thirds of those surveyed didn’t know how many Jewish people had died.

Survey 62

Survey Groups Storytelling System 62

Deirdre Breakenridge

OCTOBER 20, 2015

How can I improve my teaching to better train my students? Among programs that do incorporate digital training, social media is typically listed as an elective. If we don’t train students these important digital skills while they are in school, who else can train them? What else should I be doing to help students excel?

Education 150

Education Training Course Social Media 150

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). She says her career aspiration, at the time, was to be a video jockey for MTV.

Employee 90

Employee Internal International Training 90

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Digital and visual storytelling. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. Measurement! The Master Course doesn’t simply explain what to measure, but walks you through the process of goal setting, messaging and delivery, and then how to tie outcomes back to the goals.

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

DECEMBER 28, 2019

In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. I still hear that old chestnut, that PR is about “storytelling,” and that they “didn’t go to journalism school to do math. Prioritize self care.

Exercises 62

Exercises Measurement Enterprise Technology 62

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. What are our plans to augment the team through more advanced internal training or staff changes? Also, consider where you can make training mandatory. Invest in technologies that offer training to help employees onboard seamlessly. Data analyst. Email specialist. Performance.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. This is a topic that is near and dear to my heart, though. Connecting with the media is a big part of public relations… but it’s not the only part. And that, I think, is something we sometimes forget.

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

DECEMBER 24, 2010

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. Here are three. Read All About It! These fine folk did: Jan.

Publicity 86

Publicity Creativity Measurement Twitter 86

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. That’s hard for a major brand to measure up to. Why Stories?

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

NOVEMBER 26, 2018

Fairy tales are one of the most original forms of storytelling, a way of sharing stories from generation to generation, often with an important message. FuturePRoof is a community and series of crowdsourced books created by Hall to reassert public relations as a strategic management function. It was a very easy list to come up with.

Publicity 76

Publicity SEO Education Community 76

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

NewsWhip

JULY 29, 2021

Measuring brand reputation | Jump to text. Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? Because this is what we’re kind of seeing come in from the community and appear in that conversation. Follow Brian on LinkedIn.

Brand 78

Brand Branding Marketing Data 78

The Proactive Report

JANUARY 30, 2015

Implication for PR practitioners: We need to learn new skills that previously were not part of our training. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 12, 2017

Also see: PR and Storytelling; Off Script #7: Lou Hoffman. The market for crisis management PR services will continue to grow exponentially, particularly in the area of crisis preparedness/planning/training.”. Sales is driven and measured by one metric, closed business – revenue. Lou Hoffman | The Hoffman Agency.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Home working makes tacit learning and formal training difficult.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Engagement with news brands online is messy and tricky to measure. The value proposition of a media brands lies its ability to inform and engage a community in a conversation. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Podcasts are great for the delivery of credible information and analysis, and storytelling.

Marketing 169

Marketing Employee Content Marketing Training 169

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community.

Publicity 164

Publicity Ethics Data Community 164