Shift Communications

DECEMBER 24, 2014

As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. We’ve got oodles of new training programs underway to train our teams to handle every PR and marketing challenge you face. Thank you for your continued support of the employee-owners of SHIFT Communications. The year was an incredible one!

Communications 138

Communications Training Mobile Employee 138

Solo PR Pro

DECEMBER 22, 2020

Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer!

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. This isn’t a reflexive reaction either.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

wiredPRworks

NOVEMBER 2, 2017

Barbara Rozgonyi is a recognized social media industry thought leader and founder of CoryWest Media, a strategic marketing consultancy that has worked with a wide range of companies, including Fortune 500 enterprises, small businesses and entrepreneurs just to name a few. How to use PR as an ideal client match-maker. •

Enterprise 45

Enterprise Small Business Social Media System 45

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state.

Local 120

Local Radio Community Tools 120

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. That has evolved into a broader course, PR and Marketing for the IECs.

Education 107

Education Course Nonprofit Resources 107

Presspage

AUGUST 22, 2017

With communication and marketing taking the lead in adapting online changes, PR has been pushed to embrace the latest trends and adapt to the changing world around us. Blogs, social media, forums and tools to monitor and schedule content have been integrated into most PR teams by now.

Trends 79

Trends Measurement Television Consumer 79

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

Karen Freberg

DECEMBER 11, 2017

Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. With professionals, athletes, and even celebrities establishing their place in the world of influencer marketing, why can’t educators?

Education 41

Education Energy Community Brand 41

Burrelles Fresh Ideas

OCTOBER 17, 2023

Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 112

Education Employee Measurement Agency 112

Stephen Waddington

APRIL 10, 2020

The cheery articles on social media talk about the need for discipline. Hyper connectivity is exhausting The isolation of lockdown has seemingly created a need for connection in our networks and communities. It manifests itself by oversharing on social media and constant use of messaging and video services.

Crisis 136

Crisis Exercises Tourism LinkedIn 136

Doctor Spin

DECEMBER 20, 2023

“Digital communication is too technical for PR professionals.” “PR Working with influencers is marketing, not PR.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” Articles, seminars, publicity, and social media updates. Having a brand community is your privilege, not theirs.

Brand 52

Brand Branding eBook Resources 52

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

MARCH 17, 2016

Staying ahead of the marketing curve is more important than ever for business owners. But when you’re doing it with limited budgets, staff and resources, creating an effective communications strategy can be a daunting task. The good news: Marketing your company is now easier and more affordable than ever. Email Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Where the Fishermen Ain't

SEPTEMBER 24, 2013

cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. Most efforts will sadly amount to tolerated digital vandalism, the result of "checkbox marketing." ("Yup! This is more of a bug than a feature in online communities. Shame on us , really.

Advertising 54

Advertising Advertising Community Social Media 54

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I also appreciate the sense of community. I’m an extrovert, so I appreciate face-to-face events such as seminars and large conferences. Why do you work in PR? It depends on my mood.

Energy 53

Energy Measurement Internal International 53