Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. I lead our corporate communications practice. What is the best ethics advice you ever received?

Ethics 79

Ethics Corporate Leadership Groups 79

Contently - Strategy

SEPTEMBER 20, 2022

Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. Market research or consumer surveys relevant to your audience, for example, could be expanded through social video posts. How to avoid plagiarizing content. Be inspired.

Social Media 126

Social Media Ethics Trends Viral 126

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Updating their brand values is necessary to better reflect ethical practices. Consumers care more about the impact of their purchases on the world.

Consumer 88

Consumer Brand Branding Ethics 88

PRSay

JANUARY 19, 2021

The PR firm’s annual survey, which tracks public sentiment about business, government, nongovernmental organizations and media, says ordinary citizens feel misled and don’t trust the leaders of those institutions “to do what is right.”. Trust scores have dropped for government leaders, CEOs, journalists and even religious leaders.

Government 157

Government Report Survey Media 157

PRSay

JANUARY 29, 2018

We always have met our challenges — this is one of the things that has made us great. We will meet our challenges again and prevail by recommitting to our common interests.

Survey 132

Survey Ethics Leadership Financial 132

Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and.

Survey 145

Survey Media Report Journalism 145

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? In 2023, the 14 th year of publishing, I published 50 blog posts.

Blogging 121

Blogging Software B2B Survey 121

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. Professional Capabilities.

Publicity 167

Publicity Ethics Training Education 167

PRSay

MARCH 8, 2021

However, I believe that civility is a question of morality because it is an expression of respect of other human beings and respect is a core ethical value. Families, communities, our conversations and our institutions break apart when basic civility is absent.”. Respect will prevent, and hopefully eliminate, uncivility.

Ethics 157

Ethics Policies Groups Survey 157

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. A code of ethics isn’t a bad idea. It makes sense. AI misinformation. PR pros using AI.

Software 128

Software Pitching Ethics Privacy 128

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 170

Publicity Handbook Ethics Study 170

Waxing UnLyrical

APRIL 12, 2011

The problem with surveying is that it, allegedly, takes too long. But I would argue that if you are clear about what your organization’s goals and objectives are, then you know exactly what you are looking for, and developing a survey with appropriate questions shouldn’t take as long as you might think.

Survey 92

Survey Interviews Social Media Education 92

Reputation Us

MARCH 6, 2022

It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. This is bolstered by being ethical, working with purpose and embracing social responsibility, among other factors.

Reputation 78

Reputation Ethics Mobile Corporate 78

PR in High Definition

APRIL 27, 2023

ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities. An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations.

Policies 62

Policies Employee Ethics Survey 62

Flack's Revenge

AUGUST 6, 2019

Sword & Script blogger Frank Strong wrote about the nuances of taking a stand , covering another Edelman study, and his own survey: A study by Edelman found… “64 percent of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” 50 Shades of Woke.

Corporate 198

Corporate Brand Branding Agriculture 198

5W PR

JUNE 12, 2020

Other times, it means organizing and conducting surveys, focus groups and/or community meetings. The membership-supported Public Relations Society of America has long had and promoted a code of ethics that every PR pro, member or not, should follow and embrace. An effective PR person is also a good researcher.

Ethics 128

Ethics Government Data Groups 128

Buzzstream

JUNE 15, 2020

To better understand how COVID-19 is affecting the PR industry, BuzzStream and Fractl surveyed 400 full-time public relations professionals. Still, 49% of PR professionals in our survey reported that clients reduced their PR budget as a result of the COVID-19 pandemic. PR Budgets in Question. Addressing COVID-19 When Pitching.

Pitching 93

Pitching Survey Ethics Report 93

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. Professional Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Survey says….

Reputation 60

Reputation Corporate Survey Employee 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. 10 Communities as media. Except they don’t.

Publicity 164

Publicity Ethics Data Community 164

Reputation Us

JULY 14, 2017

consumers, achieving a reputation score that qualified as “strong” for the first time since the Survey of Bank Reputations began in 2011, conducted by the Reputation Institute for “ American Banker ” magazine. Are there issues related to the communities they serve (e.g. lending to marijuana businesses)? We can’t make the test “easier.”

Banking 60

Banking Reputation Financial Government 60

Sword and the Script

MARCH 21, 2023

The banking community has some unique dynamics… Scar tissue. And while reasonable people can disagree about the cause, there’s no debating the effect: Depositors lost faith. They lost confidence. They didn’t trust the bank. The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. And it’s easy to squander.

Banking 81

Banking Financial B2B Web 81

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. You’d be welcome to join us. Please help yourself and let us know what you think.

Publicity 128

Publicity Government Guidelines Facebook 128

Reputation Us

JULY 13, 2017

consumers, achieving a reputation score that qualified as “strong” for the first time since the Survey of Bank Reputations began in 2011, conducted by the Reputation Institute for “ American Banker ” magazine. Are there issues related to the communities they serve (e.g. lending to marijuana businesses)? We can’t make the test “easier.”

Banking 60

Banking Reputation Financial Government 60

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. Progress is slow.

Government 103

Government Education Print Ethics 103

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. Did you know Facebook uses content directly from Wikipedia to feed its community pages? According to that same PRSA Wikipedia survey, 60 percent of corporate and agency PR professionals saw factual errors in their Wikipedia pages. Tweet This.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data. Below is a list of white hat link building tactics that won’t get you in trouble.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Waxing UnLyrical

AUGUST 10, 2011

The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. Community management: Community management has come to the fore as a unique role and discipline in itself. For more on content rules, check out this great book.).

Ethics 75

Ethics Community Internal International 75

NewsWhip

FEBRUARY 26, 2021

Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. Now in its 21st year, the Trust Barometer surveys more than 33,000 people in 28 countries. So quite aggressive.

Brand 78

Brand Branding Media Government 78

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

JANUARY 12, 2021

The context of the release matters, because depending on the subject matter, a retraction could well be the ethical choice regardless of any embarrassment. That’s my view but I also team up with Ned Lundquist and his Job of the Week newsletter to survey the PR community every year. What press release service do you use?

Financial 89

Financial Video Survey Google 89

Contently - Strategy

APRIL 10, 2019

Josem said some of these sites stretch the limits of ethical, legal gambling to the breaking point. The company threw parties for winners in their communities, which accomplished two things. .” “We are growing in communities around pets, anxiety, and natural health,” Klein said.

Company 105

Company Marketing Education Data 105

Solo PR Pro

MAY 5, 2015

Case in point: One of my current clients, New York digital video communications firm D S Simon, recently released their 14 th annual “Media Influencers Report.” It showed that 90% of the digital journalists, producers and bloggers surveyed said they’ve been misled by PR pros, with nearly a quarter of them saying it happens often.

Ethics 40

Ethics Pitching Video Report 40