PRSay

JANUARY 8, 2019

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

MAY 4, 2022

How communicators can assist deaf talent. PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators. The organization offers a guidance document to help prepare journalists for interviews with deaf talent.

Film 155

Film Communications Media Interviews 155

Medianet Australia

MARCH 24, 2024

In this interview with Kira Reed, Head of Corporate & Internal Communications at Australian Red Cross, she shares insights into her career journey and the impactful work she and her team are involved in.

Internal 52

Internal International Corporate Communications 52

Ishmael's Corner

NOVEMBER 11, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Spending time in Singapore at the start of the month to celebrate our 20-year anniversary of operating in Asia included a few interviews with journalists.

Interviews 113

Interviews Agency Communications Storytelling 113

PRSay

FEBRUARY 16, 2024

Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course.

Public Affairs 86

Public Affairs Communications Radio Television 86

Presspage

AUGUST 24, 2023

Recently Jasper Koek , formerly PR and Content manager at Porsche Nederland , shared his approach and dilemmas when setting out to attract new audiences for Porsche Nederland during a knowledge session for communication and brand professionals organized by Presspage. This approach requires courage and a willingness to tell uncommon stories.

Storytelling 78

Storytelling Data YouTube Strategy 78

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. In communicating on behalf of clients, we can never set up a problem and then be vague about how to solve it. That’s why storytelling is at the core of everything we do.

Communications 106

Communications How To Banking Government 106

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

Storytelling 149

Storytelling Data Insurance Insurance 149

Ishmael's Corner

JANUARY 8, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more.

Storytelling 78

Storytelling Leadership Reputation Communications 78

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? Originality represents the biggest challenge in 21 st century storytelling.

Storytelling 146

Storytelling Data B2C B2B 146

Ishmael's Corner

AUGUST 11, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post PR Agency Turns to Advertising for Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 82

Storytelling Advertising Advertising Agency 82

PR News

JULY 30, 2018

If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” ” It’s always about storytelling. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass.

Storytelling 332

Storytelling Interviews Blogging Communications 332

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty.

Corporate 78

Corporate Industry Communications Ethics 78

Stephen Waddington

MARCH 17, 2021

He spent 13 years as a senior communications manager at Sellafield leaving to join a charity in January 2021. BBC investigation into bullying and harassment I was apprehensive when the BBC asked to interview me about my experiences of working at Sellafield. I don’t usually normally post anonymous blogs but it was an important story.

Storytelling 147

Storytelling Local Case Study Television 147

Ishmael's Corner

AUGUST 30, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The former invite interviews, the latter the bin, yet both are born with.more.

Storytelling 169

Storytelling Interviews Communications Publicity 169

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. It’s really exciting to be a communicator right now.”

SEO 135

SEO Television Measurement Google 135

PRSay

JANUARY 29, 2024

With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings. These are the things that you communicate and demonstrate.” In his own business manifesto, Biesenbach outlines his essential communications principles.

Energy 125

Energy Leadership Meeting LinkedIn 125

ImPRessions - Crenshaw Communications

MAY 1, 2019

Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. Insufficient interview prep. It pays to treat each and every interview (and pre-interview) opportunity as an audition. Muddling the message. We see this too often in technology PR.

How To 257

How To Interviews Measurement Storytelling 257

NewsWhip

JULY 31, 2019

The post Data and creativity – How APCO uses NewsWhip for its storytelling campaigns appeared first on NewsWhip.

Storytelling 111

Storytelling Creativity Data Interviews 111

Ishmael's Corner

SEPTEMBER 27, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The PR profession under-appreciates interviewing expertise. Try to find a curriculum for mass communications or PR that offers a class on interviewing. It starts in college.

Interviews 60

Interviews Media Relations Storytelling Media 60

Ishmael's Corner

JULY 19, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m not suggesting you literally interview the deceased. Instead, the idea is to go back in time to interview a famous person by “borrowing” from existing video footage.

Interviews 60

Interviews Storytelling How To Video 60

PRSay

JULY 6, 2022

My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. July is Global Affairs Month at PRSA and I’m using the occasion to interview communications leaders on global best practices, so watch this space (and please send your own best practices).

Communications 94

Communications Internal International Travel 94

Ishmael's Corner

MAY 19, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise.

Storytelling 60

Storytelling Interviews Writing Communications 60

Buchanan PR

JUNE 16, 2022

Rather, I am advocating for communications professionals to watch them for two critical reasons that are professional in nature. What the committee is trying to communicate is a complex story with hundreds of characters, multiple plot lines, and numerous twists along the way. This is multi-media storytelling on national display.

Communications 52

Communications Storytelling Journalism Video 52

PRSay

OCTOBER 25, 2023

As the host of National Public Radio’s “All Things Considered” and a thought-provoking role as a Washington Post Opinions columnist, Michelle Norris has emboldened audiences through candid discussions about race, culture and communication in America. Your guests are naturally gifted storytellers. A good story is compelling.

Interviews 135

Interviews Video Storytelling Measurement 135

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Does managing social media sometimes feel like running a marathon?

Social Media 52

Social Media Corporate Communications Media 52

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. You know, we have other interests.

How To 195

How To Storytelling Communications Publicity 195

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service. P.S.- Are you following the Crenshaw Communications Instagram account?

Instagram 333

Instagram B2B B2C Case Study 333

Ishmael's Corner

JANUARY 20, 2015

I wrote a post over a year ago called “ Can Storytelling Differentiate a PR Agency ? ”. With seemingly every communications consultancy touting its storytelling prowess, I questioned whether those who buy communication services perceived storytelling expertise as a commodity. That’s no longer the case.

Storytelling 60

Storytelling Agency Interviews Communications 60

5W PR

JANUARY 3, 2024

Beauty brands need to integrate sustainability into their narratives, and PR plays a crucial role in communicating these efforts in an effective way to an audience. Storytelling with purpose Craft narratives around a brand’s commitment to sustainability.

Product Launch 78

Product Launch Consumer Community Interviews 78

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Interviews 60

Interviews Storytelling Software Engineering 60

PRSay

FEBRUARY 5, 2018

As PR professionals, it’s our job to help executives communicate their ideas, plans and priorities in their own voices. But even the most gifted communicators can’t possibly create all the content demanded today. In this low-trust environment, communication from the C-suite must be authentic. Research and ask questions.

Communications 148

Communications Employee Leadership Writing 148

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Waxing UnLyrical

JANUARY 23, 2012

You can see some of the great efforts and content shared by the community here. What struck me about this was the reversal of the storytelling dynamic , and the ongoing willingness of Rapha to put the brand in the hands of its consumers and community – a point highlighted by Brian Solis in his recent interview with Ford’s Jim Farley.

Storytelling 68

Storytelling Community Video Interviews 68

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Storytelling 60

Storytelling Interviews Software Industry 60

Ethical Voices

JULY 31, 2023

I’m a multicultural communication strategist. I also consider myself a storyteller at heart. I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators. Listen to the full interview, with bonus content, here.

Ethics 72

Ethics Communications Community Education 72

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75