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The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

They typically follow narrow categories or subcategories, from Application Performance Management to Wired and Wireless LAN Access Infrastructure. Additionally, PR teams need to get creative about staying top-of-mind with analysts. The post The Art Of Analyst Relations: A PR POV appeared first on Crenshaw Communications.

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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. We always have brand ambassadors that will educate the consumer.

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Personal Tech PR Must-Haves

ImPRessions - Crenshaw Communications

So we are loving the HooToo TripMate Elite Versatile Wireless N Travel Router because it solves a few problems. It’s a portable Wi-Fi router , so if a hotel room only allows one gadget over wireless, you can connect the HooToo using Ethernet, then connect with multiple gadgets. Not sure if this will take off, but worth a look.

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Getting Antsy At Home? 6 Ways To Stay Motivated

ImPRessions - Crenshaw Communications

Add accessories that have made our lives easier like blue light glasses , wireless headphones or Airpods (mine were the best purchase I made this year), a ring light and a motivational water bottle to make sure you stay hydrated. 6 Ways To Stay Motivated appeared first on Crenshaw Communications. The post Getting Antsy At Home?

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Today, given our politicized culture, where it seems everyone is taking sides on hot-button issues, a failure to communicate values can actually harm a brand.

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

Recently we engaged a mixologist to develop recipes for a delicious craft beer in its second year on the market, adding some extra flavor and creative juice to the campaign. One of the most successful social impact partnerships – now a classic – is the one between Verizon Wireless and several domestic abuse prevention agencies.

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Stumbling into Tech PR

The Hoffman Agency

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless.