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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Today, given our politicized culture, where it seems everyone is taking sides on hot-button issues, a failure to communicate values can actually harm a brand.

Brand 185
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Behind the Headlines With Sophie Raine

Cision

Use your creativity. As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions. I understand W Communication was recently chosen to handle PR activity for the V Festival 2016. If your PR strategy looks the same as your competitors, progress will be a challenge.

Wireless 120
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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

Recently we engaged a mixologist to develop recipes for a delicious craft beer in its second year on the market, adding some extra flavor and creative juice to the campaign. At some point in the evolution of a PR engagement, a CSR (corporate social responsibility) campaign may be an appropriate step.

How To 120
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52
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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

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Dear PR People: Calm Down

Cision

Quite the opposite really: I was feverishly working on a set of talking points that were due in 90 minutes when my wireless connection crashed. “I Before she could answer, I sat down at her desk and began emailing myself a series of documents from our corporate network. Want to read more from Nova? Click here !

Wireless 120
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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

Co-creativity, a PR ecosystem. “We We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. A comedy out of crisis communications.

Banking 60