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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

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 Corporate Reputation is Important to Marketing

5W PR

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. For a construction company, that could mean poor safety standards with a string of citations.

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Split Sessions: Recognition, Rewards, and Feedback

Doctor Spin

Positive reinforcement is critical in fostering an open and transparent internal communications culture. This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. Leadership = Communication? SmartBrief.

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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How to build better relations with employees

PR Conversations

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. As such it enables consideration of this specialism across a period of 65 years.

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Behind the Headlines With Travis Bullard

Cision

In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication. How did you get your start in corporate communications? How did you handle it?

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Communicating Through Change

Waxing UnLyrical

I was reading through Lauren Drell ’s overview of how to manage a re-brand in Mashable recently and began to reflect on my own experiences through a company re-brand and merger, and lessons I could pass on to fellow communicators. Here’s what I’ve learned, and how communicators can embrace and make the most of such change.