ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? From the investment expert who weighs in on a stock market dip, to the child safety author who shares Halloween advice for parents, expertise makes the media world run. How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). and your marketing efforts. But enough about the numbers.

Blogging 183

Blogging Comparison eBook Case Study 183

Communications Conversations

JULY 23, 2015

By looking at these lists and case studies, one would think you’d HAVE to be young, witty and funny to establish any kind of successful brand voice on social media. However, it does appear to be a myth under which many people are operating (the recent Chevy product launch seems to be a perfect example).

Social Media 60

Social Media Brand Branding Case Study 60

Beyond PR

AUGUST 10, 2016

PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. This is especially the case in joint initiatives like major product launches. The challenge for PR professionals is two-fold. Focus your efforts on revenue.

Company 40

Company Case Study How To Product Launch 40

Beyond PR

JUNE 28, 2018

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through alternatives such as surveys, focus groups and case studies. Furthermore, this type of insight starts to answer some larger marketing and PR questions. About Lee Ribeiro.

Analysis 40

Analysis B2C Case Study Product Launch 40

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

NewsWhip

JUNE 10, 2021

It comes down to product launches. I think if you’re in the innovation space, sometimes you probably learn more about how your product’s being used from social media than you probably ever intended. Chris: We have to be aware of everything, quite frankly. It comes down to every customer service interaction.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Deirdre Breakenridge

MAY 23, 2017

Or in this case, what your blog is all about. If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. I have two blogs—a food blog and a marketing/PR blog. But I’m usually neglecting my marketing blog to write for other websites.

Blogging 282

Blogging Case Study Social Media Instagram 282

Onclusive

JUNE 29, 2018

Companies in crisis: A case study in navigating treacherous waters. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. The brand has pulled off a successful multi-pronged campaign – part advertising, featuring Ferris Bueller with nods to “Stranger Things,” and part incredible marketing comeback story.

Measurement 120

Measurement Study Data Agency 120

Doctor Spin

MAY 21, 2023

Why Marketing Agencies Fail at PR I. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. And in a wired world overloaded with a mindnumbing cacophony of marketing messages, different is good. Marketing PR. No case studies or references.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

ISEBOX

JANUARY 6, 2016

I’ve seen them through my work in content marketing and public relations, of course. It’s the schedule that content marketers and PR professionals use to manage the flow of their content. Why does every marketing, PR and communications pro need one? Product Launches. Case Studies & Client Testimonials.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Communications Conversations

JUNE 24, 2015

And, not every new launch event can or should be talked about incessantly for days on end. “We want more buzz built around our new product launch.” But, it’s always there–that ask. ” So, in this way, I think this is a win. So, I’m trying to talk myself into liking what Chevy did here.

Strategy 60

Strategy Product Launch Creativity YouTube 60

Contently - Strategy

DECEMBER 29, 2022

Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset.

eBook 145

eBook Product Launch Software Internal 145

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Marketing Integration Still Reigns

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. 12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. Here’s one such case. PR working smarter.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60