Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Share Tweet Share.

Radio 101

Radio Media Television Social Media 101

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR. What are some of the biggest pitching mistakes brands make? I could write a book on this topic. How can brands keep up?

Television 120

Television Pitching Journalism Interviews 120

Critical Mention

JUNE 26, 2020

While the old saying is that “there is no such thing as bad publicity,” brands and PR professionals understand that negative coverage can hurt businesses. It’s easy to get caught up in the moment and write an immediate response, especially on social media. It’s easy to feel defensive when someone publicly criticizes your brand.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Cision

MARCH 31, 2017

This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider. And two, to evolve a legendary brand in the digital age, keeping it relevant for a well-connected audience and introducing it to a whole new one. What is your favorite sport to watch?

Television 120

Television Social Media Sports Travel 120

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Critical Mention

NOVEMBER 18, 2019

Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name. Receiving instant alerts is key to boosting your brand’s name. Expand your Audience Reach. Increase your Credibility Level.

Viral 70

Viral Radio Media Sports 70

Critical Mention

SEPTEMBER 13, 2019

Doing so provides a better understanding of how your brand should move forward with online interactions. To start, you’ll need to make sure you are writing with voice search in mind. According to Hubspot Research , 54% of consumers would prefer seeing video content from their favorite brands than any other kind of content.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. Staying consistent in the media is key.

Journalism 78

Journalism Social Media Radio Fashion 78

prTini

MAY 31, 2016

Does that align with the brand/product/service? But when cable TV came along and began to put popular magazine topics on television, news magazines like Businessweek or TIME were soon surpassed by cable news outlets like CNN, FoxNews, or MSNBC. We are always asking: What’s our client’s target audience? Who is paying attention?

Media 28

Media Television Sports Travel 28

Maxim Behar

DECEMBER 16, 2021

Not only elections, sporting events, European football, what not, lifestyle. What we saw as the most searched keywords for those 11 and a few months were politics, sports, and lifestyle. The media failed to create, to brand and accurately represent. No, it is absurd to write Boyko Borisov and search.

Google 52

Google Engineering Sports Comparison 52

Flatiron Communications

JANUARY 13, 2016

After all, didn’t Al Jazeera built its brand identity as the propaganda arm for the Intifada and a few recognized terrorist groups? ” Writing for The New York Times , John Koblin noted: “…meaningful viewership never came, with prime-time ratings sometimes struggling to exceed 30,000 viewers.”

Enterprise 28

Enterprise Television Sports Ethics 28

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Even though women are more apt to share and engage with brands in social media, female thought leaders don’t receive the recognition they deserve. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

NewsWhip

FEBRUARY 5, 2020

The Super Bowl remains one of the biggest events in American television for the ad breaks as much as the game itself. But what was the most engaged content around the Big Game? We looked at the data for Super Bowl LIV to find out. We looked at the top stories about the event overall and stories specifically about the ads that aired.

Web 78

Web YouTube Facebook Television 78

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. The agency has worked with roughly 70 brands, including Home Depot, General Electric and Gap Kids.” Appointment TV has seen better days.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. The agency has worked with roughly 70 brands, including Home Depot, General Electric and Gap Kids.” Appointment TV has seen better days.

Media 28

Media Mobile Pinterest Journalism 28

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina.

Ethics 52

Ethics Communications Print Television 52