Prohibition

APRIL 15, 2020

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks.

Film 62

Film Leadership How To Video 62

Mark My Words

DECEMBER 15, 2020

PR guru Mark Borkowski told MailOnline the $28-per-pack oat-milk ‘superlattes’ are the first ‘baby steps’ towards Meghan and Harry building a billion dollar brand for themselves in the US. He said: ‘This coffee brand is the first baby steps of building their global brand.

Instagram 60

Instagram Brand Branding Publicity 60

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Cool brands treat people well, we didn’t. Is an underdog narrative important to your audience’s psychographics?

Marketing 180

Marketing Skype Customer Service Brand 180

Cision

AUGUST 27, 2015

Why should your brand consider adding podcasts to your content marketing strategy? Interview style podcasts allow you to rotate guests on your show, including internal thought leaders or well-respected industry analysts. Call Recorder for Skype or GoToMeeting are good for recording your podcast episodes. Pick a format.

Skype 120

Skype Interviews Software Mobile 120

The Proactive Report

JANUARY 15, 2016

What we do see is a concentration of content and brand activity on the major social media platforms. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. If you are responsible for internal communication programs you need to be on top of these new services.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

What we do see is a concentration of content and brand activity on the major social media platforms. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. If you are responsible for internal communication programs you need to be on top of these new services.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

What we do see is a concentration of content and brand activity on the major social media platforms. Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. If you are responsible for internal communication programs you need to be on top of these new services.

Trends 100

Trends Skype Digital PR Guidelines 100

Deirdre Breakenridge

MAY 16, 2017

Brands like Starbucks, Tesla, Uber, and Instagram are doing this effectively.) Whether keeping in touch through Skype or social media or taking a moment to teach someone something new, it can bring people together. Which brands exemplify EgoTech at its best to you? AD : Yes, I think technology at its best does just that.

Marketing 119

Marketing Fashion Technology Study 119

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. Billboards + Geofencing – Geofencing is a digital ad technique within a small geographical area, usually a five-mile radius or so.

Communications 79

Communications Pinterest Reddit Radio 79

Shift Communications

FEBRUARY 26, 2015

Brands we recognize by their symbols and letters alone are many when the brand is well established or has been around for years. When establishing a new brand, names need to be easy to remember and recall in conversations and in times of recommendation. Brand Metrics Search' Let’s talk about an example, Mumble.

Measurement 60

Measurement Company Skype Google 60

Norton's Notes

NOVEMBER 23, 2015

I was young free and single and I followed the hallowed ground of London and the bright lights because I wanted to work for an International PR agency that could give me good quality experience in the sector. Or is that model now broken in 2015/16? A more balanced UK would be better for everyone living everywhere as far as I can tell.

Skype 28

Skype Agency Local Creativity 28

PRSay

OCTOBER 17, 2019

Alphas are using mobile devices earlier in life, and they’re adept at connecting with friends and family members via online platforms such as FaceTime, Skype, Zoom and the video game Fortnite. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands.

Groups 140

Groups Mobile Real Estate Skype 140

Cision

JANUARY 14, 2016

The list includes Chinese networks and Skype, while missing some popular platforms such as Pinterest and YouTube. Or, you may just be looking to create brand awareness. Want to learn how listening to customers on social can benefit your brand? How much time can you allocate? Do you have the resources to create content?

Marketing 120

Marketing Pinterest Mobile Social Media 120

The Hoffman Agency

FEBRUARY 22, 2018

And yet, Airbnb has now become a verb (“ Let’s Airbnb for our Aspen ski trip ”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging listings in 65,000 cities and 191 countries. Ten years ago, the thought of vacationing in a stranger’s empty home was unthinkable, and downright strange.

Public Affairs 28

Public Affairs Tourism Hotels Travel 28

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Bridgen, L. 12(1), 61-76.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Bridgen, L. 12(1), 61-76.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Bridgen, L. 12(1), 61-76.

Interviews 40

Interviews Ethics Education LinkedIn 40

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. Skype : Similar to Zoom, this video/phone conferencing platform allows free video conference one-to-one and free unlimited audio conferences for groups. The Skype emojis are the best in the business and a good reason to use this platform all by themselves.

Nonprofit 76

Nonprofit Tools Marketing Skype 76