5W PR

JULY 11, 2018

In a world where customers want their products to be as personalized as possible – Walkers – a UK snack brand allowed individuals to take part in a nationwide vote to either eliminate older flavors of chip in favor of new ones or save the old flavor. KFC is a fun and carefree brand with a great attitude towards marketing stunts.

Measurement 149

Measurement Education Social Media Film 149

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Doctor Spin

DECEMBER 22, 2023

(Image: Alice Cooper’s Facebook Page ) Gordon was instrumental in developing Cooper’s shock-rock persona, using outrageous stunts and controversial events to generate publicity and build Cooper’s brand. Shep Gordon recognised this incident’s potential to enhance Cooper’s brand as a shock rock artist. 3 SickThingsUK. Sickthingsuk.co.uk.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Critical Mention

MAY 1, 2018

Forty years later, Star Wars is still one of the most successful film franchises of all time. Red Bull came up with, produced, and filmed the event. Hosting a webinar on a popular topic showcasing successes can get your brand noticed and help your organization stay relevant. The Tour de France.

Film 73

Film Viral Newspapers Sports 73

Mark My Words

MARCH 9, 2021

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. After Oprah, the deluge. How will they live the rest of their lives?

Interviews 60

Interviews Pinterest Privacy Film 60

Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. That drawing on that popular brand of graham cracker cookies?

Publicity 86

Publicity Radio Crisis Crisis Communications 86

PR Conversations

MARCH 15, 2016

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Which real, historical or fictional person or brand would you like to give a reputation makeover? Geographically speaking, I would also enjoy practising public relations in an emerging economy nation like Kenya or Vietnam. Deng Xiaoping.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Communications Conversations

MAY 3, 2016

On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern. Liddy is a communicator with a passion for writing, and a specialized interest in social media outreach and branding.

Sports 0

Sports Leadership Internal International 0

Mark My Words

MARCH 6, 2018

It shouldn’t surprise us that brands have attempted to make money from outrage. This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. The opposite of virtue is not Vice. It’s the Daily Mail.

Brand 60

Brand Branding Film Print 60

Mark My Words

AUGUST 2, 2021

It turned Depp into the mega-star of a blockbuster brand. Amid a bitter divorce, allegations of abuse from his ex-wife Amber Heard and a devastatingly public libel trial that labelled him a ‘wife beater’, he has been dropped from film projects. Newspapers labelled them her ‘girl squad’. It was extraordinary,’ Wallis says. ‘He

Film 60

Film Reputation Writing Instagram 60

Sword and the Script

SEPTEMBER 29, 2015

The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different. It does so through a who’s who list of interviews and case studies from brands big and small. Large brands include John Deere, Proctor & Gamble, Red Bull, GE and Marriott.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. ” So, how obvious should your logo and branding be during a GUINNESS WORLD RECORDS event?

Viral 88

Viral Marketing Guidelines Local 88

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Inflexibility, or what I call the ‘Brand Stasi’. Now, I would call this role as managing Brand Character.

Film 40

Film Creativity Newspapers Internal 40

Beyond PR

MAY 12, 2016

An extra like this, via PR Newswire’s agreement with The Reuters Sign, shows that you view your clients as people, not just brands. Think about newspaper articles that direct readers to “continue story on page 53.” Successful relationships between brands and their audience are built on credibility, usefulness, and relevance.

Agency 40

Agency Real Estate Film Video 40

Bad Pitch Blog

APRIL 26, 2006

My name is NAME, I''m a shoe designer for BRAND and I own a boutique music / fashion marketing / pr firm here in Manhattan. Thursday evening there is a special event for the film and fashion industry at Fizz. NAME film | fashion | music pr - Is Rellatio hiring? You may or may not remember me. See you on Thursday night!

Pitching 40

Pitching Real Estate Fashion Film 40

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. In other words, marketers will have to create a well-rounded media ecosystem for their brands.”. Watch it, and you’ll never open your mouth in a dentist’s office again).

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48