Branding Film Interviews Newspapers 
Maxim Behar
FEBRUARY 18, 2024
Thirty-five years ago, I was among the founders of a beautiful newspaper in Bulgaria - the "Standart" newspaper, which still exists today, and I read it with pleasure. Whether in a book or a film. These are small pieces of a giant puzzle called the "brand of Bulgaria," that's the real challenge I would like to answer one day.
Cision
MARCH 31, 2016
If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.
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Cision
APRIL 20, 2016
Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What is one of the biggest PR mistakes brands make? How does your communication strategy differ for a financial services brand versus other brands?
MaccaPR
AUGUST 26, 2015
Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.
Mark My Words
MARCH 9, 2021
The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. After Oprah, the deluge. How will they live the rest of their lives?
PR Conversations
MARCH 15, 2016
Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Which real, historical or fictional person or brand would you like to give a reputation makeover? Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust. Deng Xiaoping.
Communications Conversations
MAY 3, 2016
She’s done an extensive survey and in-dedpth interviews. On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern. She was hired by Edelman in San Francisco and will start her PR career there this summer. .
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