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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

Looking for the latest social media updates? These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. You’ve come to the right place. Check out the changes that will impact your Q1 strategy below.

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Best Practice When Using Video Across Different Social Media Channels

Prohibition

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

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How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! This will build your awareness and also brand credibility.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. The image went viral. ” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” Guest post by Jenelle Conner. Too funny!!!”

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. The language fits the Tesla brand: aloof, calculated, and confident.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.