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How to Create a Media Kit

5W PR

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. 13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort.

B2B 116
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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

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Dos & Don’ts For Winning PR Awards

ImPRessions - Crenshaw Communications

If not, it may be better to go for a tactical award and instead submit for “Best Video” or “Best Infographic” rather than a campaign award. Today, most entries can be submitted online, but beware; if you save as you go and return to the entry, reread in its entirety to make sure the writing is consistent and correct.

B2B 168
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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Please let me know.

Google 71
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3 Rules for Building a Better Content Calendar

Contently - Strategy

William Goldman, arguably the greatest screenwriter of all time, once said, “The easiest thing to do on Earth is not write.” It’s also true for any creative endeavor, not just writing. But for people who write (or design, record, illustrate, etc.) Every publication—branded or editorial—has pillars.

Meeting 111
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This Freelancer Onboarding Checklist Will Help Your Company

Contently - Strategy

The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Full-time employees have a tendency to take brand messaging for granted. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here.

Company 111