ImPRessions - Crenshaw Communications

MAY 24, 2022

Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues.

B2B 170

B2B Brand Branding Education 170

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. It takes a lot of money and resources to prepare for a conference like CES. What’s a marketer to do?

Conference 62

Conference Trade Shows Brand Branding 62

Agility PR Solutions

SEPTEMBER 27, 2023

Press conferences are no exception. If you want to host an online event where you can share news, updates, or exciting company details with journalists and reporters, a virtual press conference might be the right way to go. It’s 2023, and more online events are happening than ever.

Conference 112

Conference Report Company Brand 112

Onclusive

JANUARY 25, 2019

Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

JANUARY 16, 2019

To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference. Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1.

Conference 225

Conference Storytelling Data Measurement 225

Business Wire

FEBRUARY 1, 2022

workers in a September survey by The Conference Board cited stress and burnout as critical challenges, up from 55% six months earlier. million Americans quit their jobs in November alone, according to the U.S. Bureau of Labor Statistics. Three-quarters of 1,800 U.S. Half of all employees said their mental health was at stake.

Blogging 292

Blogging Conference Survey Employee 292

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. Put on a conference or panel event. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Polaris

NOVEMBER 18, 2014

Attending a conference is a big commitment in both time and money. Increasingly, marketing-savvy conference goers are showing up at events armed with plans to create awareness and build their brands. Lee Odden of Top Rank Blog used the conference to launch a series of 4 eBooks on—what else? 1: eBook Series by Lee Odden.

Conference 171

Conference eBook Content Marketing Brand 171

PRSay

SEPTEMBER 4, 2020

Do you have a video-conference wardrobe? Look at the lens when speaking to make virtual eye contact with conference participants. Ravinal previously served as a communications leader and spokesperson for global brands such as Univision, Ericsson and AT&T. . Get camera-ready. Choose solid colors and avoid busy patterns.

Conference 188

Conference Video Software Privacy 188

Ronn Torossian

JANUARY 23, 2024

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different.

Social Media 221

Social Media Publicity Newspapers Media 221

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

B2B 136

B2B Brand Branding Trade Shows 136

5W PR

JUNE 15, 2022

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage. Brand Awareness.

Brand 88

Brand Branding Consumer Pitching 88

Agility PR Solutions

NOVEMBER 3, 2022

In the post-pandemic Zoom age, after years of virtual conferences and events, brands and businesses may have gotten too comfortable with that two-dimensional format, even though they all tend to look and feel the same—in short, unmemorable.

Study 85

Study Brand Branding Conference 85

Agility PR Solutions

JANUARY 28, 2021

But many consumers are skeptical, according to a survey by The Conference Board in collaboration with Nielsen. The post Preying on user privacy: 1 in 5 consumers has avoided buying a brand over its data practices appeared first on Agility PR Solutions. In the survey of more than 30,000 consumers across 63 global […].

Privacy 156

Privacy Data Consumer Brand 156

Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed.

Brand 223

Brand Branding Pitching Conference 223

Karen Freberg

FEBRUARY 20, 2020

I love Brand Twitter. You may be asking – what is Brand Twitter? This means when official brand accounts engage with each other in humorous ways that resonate with key audiences in some some fashion. Each of these brands have human beings who feel, see, and listen to every tweet, update, and mention you share with them.

Brand 78

Brand Branding Social Media Conference 78

Karen Freberg

JUNE 6, 2022

I am talking about attending an in-person conference! I was able to spend the weekend in West Virginia at the Integrate conference, one that I have been going to pretty much every year since 2010 (!!!). I need to study up on how to travel again for in person conferences. What am I talking about? This warmed my heart!

Conference 72

Conference Construction Travel Meeting 72

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard. Content that has legs.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. But there’s a catch.

B2B 156

B2B How To Conference B2C 156

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Support employer branding. As the conference and awards manager, I am tasked with helping our high-growth tech clients build speakers’ bureaus.

B2B 334

B2B Company Case Study Conference 334

Onclusive

OCTOBER 25, 2018

Acclaimed Author Andy Cunningham Presents at Growth PR Conference. AirPR, the data science and technology company that invented PR Attribution and Power of Voice , is hosting the 2018 Growth PR Conference on October 30th at San Francisco’s Bluxome Street Winery. In the conference session “Get to Aha!” appeared first on AirPR.

Brand 75

Brand Branding Conference Technology 75

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Here are 10 takeaways from this most important industry conference: 1. When you don’t have dollars, then you should be setting up brand partnerships. Props to PRSA for a stellar conference.

Conference 98

Conference Internal International Storytelling 98

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. The bread and butter of B2B PR ?

Media 294

Media Trade Shows Travel Interviews 294

NewsWhip

NOVEMBER 13, 2019

A key focus at the Holmes Report’s #PRovoke19 conference this year was a word we’ve all heard before: authenticity. But what does it mean for a brand to be authentic in 2019? Brands today are under scrutiny from their consumers more than ever before. Know what your brand has a right to take a stand on, and when to sit out.

Brand 74

Brand Branding Pinterest Conference 74

Agility PR Solutions

MAY 26, 2020

If you’ve been tuning in daily to watch the news and pluck a few insights from press conferences, you’re in the majority. The post COVID-19 stats every brand and marketing team need to know appeared first on Agility PR Solutions. For businesses, the […].

Brand 85

Brand Branding Marketing Conference 85

5W PR

MARCH 19, 2024

From discussions on investor trends to the importance of community engagement, this year’s conference offered a glimpse into the future of business and innovation. However, for brands, striking a balance between growth and profitability while still valuing the importance of brand and community remains crucial.

Leadership 78

Leadership Conference Marketing Community 78

Presspage

JUNE 12, 2018

A “Brand Journalist”? First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Now, brands can use a combined set of tools to bring their press rooms to life. ” Not so much with a branded journalistic press room.

Brand 92

Brand Branding How To Writing 92

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Top Ad Tech Conferences For PR Exposure. Twitter is an excellent way to build a list of go-to journalists.

Conference 319

Conference Privacy Leadership Data 319

Sword and the Script

APRIL 18, 2020

In some ways, that’s what conferences, tradeshows and exhibitions are designed to do too. Audiences are asking for something different and that’s an opportunity for brands. That meshes with the data higher in the post, but how can brands apply this? The data shows: “…as of right now, news traffic to news sites, both in the U.S.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

Agility PR Solutions

JANUARY 14, 2024

In the post-pandemic world, brands and businesses have been charged with purpose initiatives such as sustainability, DEI, employee and community relations issues, and most challenging , they have been expected to play a role in conversations around social change.

Employee 112

Employee Conference Survey Community 112

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. Savvy event producers have put all the technology tools in place to approximate a live conference experience.

Conference 310

Conference Trade Shows Technology Video 310

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. But the way executives communicate and the channels they use are always evolving.

Trends 116

Trends Communications Conference Leadership 116

PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. To that we say, “Lighten up, brands!”.

Brand 125

Brand Branding Guidelines Creativity 125

Cision

MARCH 30, 2016

Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos. Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. Longer Videos.

Instagram 120

Instagram Video Brand Branding 120

Polaris

DECEMBER 30, 2014

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Whether you work for a large or small company, this debate is important for your brand. In addition, Nordstrom is the most popular Pinterest brand with 4.4

Pinterest 196

Pinterest Instagram Brand Branding 196