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Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Did you invent a new product, write a book, or win an award? Those are all topics that interest local media. Make your business newsworthy. New” is the key word.

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3 Tips For A Killer Media Tour

ImPRessions - Crenshaw Communications

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. We can’t wait to return to that old-fashioned way to meet! The term is a little misleading, however.

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PR Tips and Hacks for a Small Business

The Proactive Report

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

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Newsjacking with David Meerman Scott

PR for Anyone

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." His eleven books have sold close to a million copies in 30 languages from Albanian to Vietnamese.

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What Solo PR Pros Need to Know About Influencer Marketing and Maximizing Your Reach

Solo PR Pro

Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”. In his book, Jason breaks down the four main purposes of using influencer marketing to boost a campaign: Word of mouth.

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4 Tips for Authentic Executive Communications as a Ghostwriter

PRSay

As PR pros, we can’t fashion a brilliant, witty CEO on paper and then send a different person with the same name out into the world to fend for themselves. In local, regional and national workshops, Campbell has taught hundreds of professionals to be better ghostwriters.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights.

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