Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

Cision

DECEMBER 18, 2015

Are your employees passionate about working for your brand? Whatever the case, you can bet your employees share their opinions on social – and your audience is taking note. If you aren’t empowering your employees on social, it could have a negative effect on your brand’s reputation. Humanize Your Brand.

Employee 120

Employee Reputation Social Media Education 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. Write the book on it. There are some PR tactics that can help. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

MAY 28, 2019

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? That’s the title of the book he’s co-authored with daughter Reiko Scott, which offers a unique intergenerational perspective.

Brand 249

Brand Branding Insurance Insurance 249

Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? It’s a broad term referring to the social good your brand does locally, nationally or globally. More and more employees, particularly ones from the millennial generation and beyond, care about social activism. Align social good with brand values.

Employee 120

Employee Consumer Banking Local 120

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. In 2023, the oldest Gen Zers will turn 26 years old.

How To 161

How To Employee Leadership Nonprofit 161

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. Develop your personal brand. More than ever, your personal brand, including your brand narrative, will be more important in achieving job-search success. Just like Google, Amazon and Nike, your brand needs a compelling storyline.

How To 176

How To Employee Nonprofit Technology 176

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. In 2023, the oldest Gen Zers will turn 26 years old.

How To 139

How To Employee Leadership Nonprofit 139

Konnect Agency

AUGUST 17, 2023

Ground Work for Building a Brand with Impact From defining mission statements to resonant messaging and strategic design, we delve into how each facet forms a cohesive whole. Understanding your audience, honing your voice, and maintaining consistency transform your brand into an authentic and unforgettable presence.

Brand 52

Brand Branding Guidelines Employee 52

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! This book has been a true labour of love, with you and your organization fueling my focus, drive and passion in its creation.

Crisis 133

Crisis Brand Branding Crisis Management 133

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. Example: Over the weekend, I began efforts to cancel a spring break trip that I booked on vacation rental platform VRBO. A day earlier, Airbnb announced that it would issue 100% refunds for bookings impacted by the pandemic.

Communications 106

Communications Brand Branding Policies 106

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. It made the brand more interesting, and best of all, media loved it. We represent a tech company that helps sales teams book meetings with prospects instantly. Insist on examples.

How To 310

How To Transportation Software Employee 310

Victorious PR

FEBRUARY 14, 2023

That way, your brand image, and reputation are visible as the leader in your industry. Once you have the perfect team for your goals, understanding the benefits and how they will ensure long-term success and growth for your brand will help you know what you need. Firstly, it can help establish brand recognition and loyalty.

Brand 52

Brand Branding Reputation Employee 52

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. And again, pick only those subjects and topics that are critical in communicating your “brand” and “character.” Strive for cohesion and consistency in your content.

Facebook 160

Facebook How To Construction Insurance 160

Sword and the Script

JANUARY 22, 2019

He transformed that appreciation into his own digital agency business, and even a few books. He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. 1) Why did you write your book? 2) Do customers really want relationships with brands?

Brand 79

Brand Branding Banking Consumer 79

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Sword and the Script

FEBRUARY 2, 2016

The concept of Mindfulness has attracted the attention of some of the most recognizable corporate brands, such as Google, Target and General Mills, according to the Harvard Business Review. How would you react if you observed a peer, employee, or manager doing so? Here are my takeaways from the book. Secret Scale of Employees.

Social Media 60

Social Media Marketing Media Employee 60

Victorious PR

FEBRUARY 14, 2023

That way, your brand image, and reputation are visible as the leader in your industry. Once you have the perfect team for your goals, understanding the benefits and how they will ensure long-term success and growth for your brand will help you know what you need. Firstly, it can help establish brand recognition and loyalty.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

That way, your brand image, and reputation are visible as the leader in your industry. Once you have the perfect team for your goals, understanding the benefits and how they will ensure long-term success and growth for your brand will help you know what you need. Firstly, it can help establish brand recognition and loyalty.

Brand 52

Brand Branding Reputation Employee 52

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” Comment: A brand is a promise. And a brand is bigger than marketing. In other words, it takes a good company and good marketing to build a valuable brand.

Financial 152

Financial Marketing Survey B2B 152

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Stern + Associates

OCTOBER 24, 2023

How do you motivate employees and influence customers in positive directions? This has dramatic effects on employee engagement and retention, as well as significant impacts to a brand’s bottom line as customers gravitate toward enjoyable products and services. How do leaders bring about change?

Tools 110

Tools Employee Government Strategy 110

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Godin suggests making brand marketing a top priority.

Marketing 40

Marketing How To Customer Service Groups 40

Karen Freberg

FEBRUARY 4, 2018

I have been a fan of Gary’s for years – and he is someone who has mastered the art (and science in many ways) of establishing a unique brand voice and presence within the industry. I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It!

Social Media 45

Social Media Media Education Industry 45

NewsWhip

FEBRUARY 1, 2022

In the midst of talent wars, mixternal communications is a juicy topic at companies intent on attracting and retaining employees. These changes and new expectations from employees is what led to Red Havas’ recent report, Red Sky Thinking, A Whole New World of Employee Engagement: Five Internal Comms Trends.

Communications 78

Communications Employee Internal International 78

Cision

NOVEMBER 12, 2015

Adhere to the following three of the many best practices from the free white paper to ensure your brand is safe: Want to discover more copyright compliance best practices? Copyright laws protect works such as books, blog posts, videos, podcasts, artwork and more. Read the new white paper today! Stay informed on copyright laws.

Brand 120

Brand Branding Software Reputation 120

Reputation Us

FEBRUARY 19, 2024

New data from Deloitte published in the book, “The Four Factors of Trust: How Organizations Can Earn Lifelong Loyalty” (Wiley/Nov. This is partially because customers who trust a brand are 88 percent more likely to buy again.)

Financial 88

Financial Reputation Corporate Study 88

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. Take a break from staring at the screen and open up the Talk Like Ted book. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. The popular streaming platform Netflix provides its employees with paid parental leave.

Strategy 88

Strategy Content Marketing Employee Google 88

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 92

Community How To Marketing Data 92

Barokas

JULY 10, 2019

When these brands come to mind, an image may immediately pop into your mind. Whatever it is, these brands all have one true and consistent thing: identity. Identity is what gives the world’s most successful brands a unique voice and the ability to stand out, even in an oversaturated market. . Your employees.

Brand 97

Brand Branding Creativity Examples 97

David PR Group

DECEMBER 20, 2016

Since writing my book How to Protect (Or Destroy) Your Reputation Online, I have met many interesting authors and interviewed a number of them for my blog. Here are nine books I can wholeheartedly recommend as last-minute gifts. Branding expert Bruce Turkel’s latest book, All About Them , represents an ode to change.

Reputation 40

Reputation Meeting Financial Company 40

Sword and the Script

MARCH 1, 2016

And that’s what’s so amazing about this story: Johnson & Johnson wrote the book on crisis management in 1982. The company’s Tylenol-brand over-the-counter remedy as poisoned and linked to several deaths. Tylenol relatively quickly reestablished its brand, recovering the entire market share it lost during the cyanide scare.

Crisis 60

Crisis Company Case Study Crisis Management 60

Cision

OCTOBER 13, 2015

Social media listening brings myriad opportunities to your brand – from generating leads and extending your reach to connecting with your audience and improving brand reputation. Find out how social media listening can help your brand with Cision’s new Listen e-book! So why haven’t more marketers opted in?

Social Media 120

Social Media Media Employee Reputation 120

Stern + Associates

JULY 27, 2023

What is the secret to creating a great brand? According to growth and strategy executive Jason Wild , great brands start with great teams, and organizations absolutely can reach performance goals while operating with a people-centric ethos. To start, every CEO should have a team they trust to help co-create the future.”

Leadership 62

Leadership Technology Case Study Employee 62