5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Your IG theme should be easily tied to your brand and what makes your business stand out from the rest.

Instagram 158

Instagram Publicity How To Social Media 158

Rock the Status Quo

JANUARY 12, 2016

Like seeds blown from a dandelion, repurposed content grows reach and brings fresh life to your ideas while extending the impact of content you’ve already paid to create. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Karen Freberg

JANUARY 9, 2023

Reflections and takeaways are not only good for personal purposes, but I’ve been approached by friends and colleagues from other schools who want to do the exact same thing. Branding, content creation, recruitment, and more – all was run by the students. Some were very helpful and gave me some great tips (thank you!),

Agency 75

Agency Social Media Community Course 75

Rock the Status Quo

JANUARY 12, 2016

Like seeds blown from a dandelion, repurposed content grows reach and brings fresh life to your ideas while extending the impact of content you’ve already paid to create. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Or, people like Allison O’Keefe (another PR Rock Star) , whom I spoke to in a University of St. I’ve watched them both grow into fabulous communicators and leaders!

Social Media 128

Social Media Agriculture Marketing Media 128

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? The remit of working in PR and comms keeps on stretching and yet somehow never snaps. Should paid media really be in our PR plan?

Energy 48

Energy Course Creativity Web 48

Cision

APRIL 20, 2015

And as for “good” content, what constitutes “good” isn’t necessarily the same from person to person. (As I’ll caveat that by saying that each tip needs to be specific, applicable to most and correctable. This extends to video and audio content as well. Use headline formulas. Use images.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

MaccaPR

MARCH 18, 2015

Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. Content enhances and supports our brands. No one knows our company or industry and its audiences better than the PR and marketing professionals who live and breathe their brands every single day. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Beyond PR

MAY 3, 2016

An effective promotional image must capture attention, represent your brand aesthetic, and most importantly, motivate the viewer to take action. CNW used an action image of speaker David Meerman Scott to promote their blog interview via Twitter. Extend the graphic ideas above to produce your own animated GIFs.

How To 40

How To Infographics Video Instagram 40