Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Too often marketers become enamored with the latest trends and tools. My own predictions. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 67

Analytics Report Technology Pitching 67

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. and I thought it could be a useful tool for content marketing. And so, while it gets a little outside the scope of PR tech , it’s still an interesting tool worth learning about.

Marketing 74

Marketing System Analytics Content Marketing 74

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR. It’s gold-dust.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. Notes: You must send your press release copy to a salesperson for review before Business Wire will even open an online account for you. PR Newswire: U.S. >>> Did you know? Check out our services. distribution.

Financial 88

Financial Video Survey Google 88

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more.

Internal 63

Internal International Data Media 63

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data. I look forward to hearing from you soon.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. >>> Looking for a B2B tech PR with expertise and execution? 2) Long-form wins in data analysis of 912 million blog posts by Backlinko.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. Disclaimer: Some of our favorite events have yet to release their dates for 2020. Tech industry. April 5 - 7, 2020 | Hartford, CT. I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people.

Conference 97

Conference Marketing Case Study Content Marketing 97

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

MARCH 30, 2015

If there’s one overarching theme of this post, it is that you must focus on your reader’s experience. For example a New York Times article will probably generate more interest than a blog post, all things being equal. This includes a handful of great blogs and newsletters, plus topical aggregation sites like Alltop.”

Google 120

Google Measurement Content Marketing Engineering 120

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

JANUARY 19, 2016

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. Some of the titles list dozens, even hundreds of tools that are “essential.”. It’s one of those plugins that will make you ask, “Where have you been all my life?!” by Frank Strong. Enter Grammerly.

Digital PR 60

Digital PR Tools SEO Web 60

Sword and the Script

DECEMBER 11, 2018

Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 1) Owned media gains on distrust of mass media.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

FEBRUARY 21, 2017

If you don’t have time to read it to the end now, bookmark this post and come back when you do. And now, in a much more data-centric marketing world, the tools and approaches have evolved, but the fundamentals remain. We have to start with data. In addition to clean data, the battle cry must be more data.”.

Marketing 64

Marketing System Data Tools 64

Sword and the Script

MAY 2, 2017

She started with a boutique PR agency, then made a lateral move into high-tech PR, and eventually landed in-house. 1) What has changed the most about PR over the course of your career? As for the tools – I would have killed to have them when I started. I saw how much they can support each other.

Corporate 61

Corporate Communications LinkedIn Agency 61

Sword and the Script

APRIL 17, 2018

The many stays in a hotel room at the Pacific Inn in Mountain View, yielded business relationships with some of the biggest names in tech: VERITAS, HP, Sun Microsystems, Lockheed Martin, Ariba, Verizon, and Sprint among others. Some are pure-play, others are manipulations of open source, monolithic blog engines.

Marketing 62

Marketing Technology Data System 62

ZudePR

JUNE 6, 2016

Have you installed every productivity app and extension known to man? Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. Do you struggle to get stuff done? Achieve things.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

NOVEMBER 14, 2017

More importantly, we haven’t examined how all these little changes through the years, have fundamentally changed business. That could have been 20 years ago or more. Most B2B organizations do not have a marketing leader, the authors say. Of course, the smart marketers have been saying this for years.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

PR 20/20

MAY 12, 2016

These tech savvy modern marketing firms thrive on change and continually apply advances in technology to strengthen their businesses, adapt their services, and deliver greater value to you, the client. The industry will be redefined by marketing agencies that are more nimble, tech savvy, open, and collaborative.

Agency 40

Agency Marketing Financial System 40

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Only 5% said they have less influence. Start there at first.

B2B 114

B2B Marketing Survey Software 114