Remove blogs 5-pr-friendly-brands-2018
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Defining Your Online Brand In 2018

5W PR

Building a brand is no easy task. A lot of people assume that their brand is just a logo or a specific selection of colors , but the truth is that there’s so much more to it than that. In today’s digital world, every company has a brand whether they like it or not. This will help to create a brand that resonates.

Brand 97
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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. First, I believe there’s a need and niche to be filled – innovation in the PR space is getting interesting again.

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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR. It’s gold-dust.

Tools 136
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Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 34% say 1 to 3 months.

B2B 64
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5 Ideas to Transform Your Website in 2017

PR Fuel

Let’s go through a few ways to update your website or blog—some are a bit more work intensive than others, but the benefits definitely outweigh the time spent. Mobile First Websites —If you’re doing a redesign, consider starting with one that is responsive and mobile friendly first.

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The Formula for Personal Branding

Doctor Spin

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. Kimberly Moniz suggests the 5 P’s: Personal, Pointed, Prioritised, Purposeful, and Profitable. 2018, October 24).

Brand 52