Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. Jason Brown , Founder/Principal, PublicCity PR. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. They boast dedicated audiences – readers, viewers, and listeners – offering unparalleled reach beyond your own promotional efforts. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 102

Media Radio Print Newspapers 102

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. The PR Tech Sum typically runs on the first Tuesday of every month.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Flatiron Communications

APRIL 13, 2021

How the Explosion in News Creators impact Communications Pros. We the media” started 15+ years ago with CGM/blogging and, to a lesser degree, podcasting and has evolved to the point where established journalists (with decent social followings) are jettisoning prestige jobs at venerable news organizations to go it alone. “We

Media 41

Media Journalism Reddit Local 41

Sword and the Script

APRIL 3, 2018

For example, a recent survey found 66% of PR pros say they use media monitoring tools. Brand24 has been sponsoring the last several episodes of the Marketing Companion podcast and as part of that sponsorship, they have offered listeners a three-month free trial. Brand24 makes it Google-like to set up searches.

Media 63

Media System Tools Google 63

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. You own a business and want to increase sales. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

MAY 21, 2015

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. The medium has been growing steadily year over year, and many listeners credit their addiction to podcasting to the “intimateness of the conversations.” JeffBullas.com Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Predictions usually include some element of aspiration. My own predictions. Marketing predictions. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167