The Resolution Blog

DECEMBER 20, 2015

From the nationals to Country Living all the way through to parenting blogs. There are 118 links back to the John Lewis website too – really helping boost the site’s visibility in Google ahead of the key retail period of the year. We've compiled the most shared pieces of coverage into a CoverageBook. ManOnTheMoon.

Retail 120

Retail Viral Newspapers YouTube 120

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

PR in High Definition

DECEMBER 13, 2017

And in retail, this has also had an impact; the Amazon Dash buttons have given us a taste of one-touch automated shopping, but this is only the beginning. The retail industry could soon be fully automated with all of the searching, purchasing, deals and delivery conducted by AI-programmed personal assistants.

Trends 59

Trends How To Retail Google 59

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter how eloquent your social media rulebook is, every multi-location retailer or franchisor should have tools in place so you can immediately learn of an errant local manager’s racist or sexist social posts.

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. Let’s take a look at the top nine crises of 2019 so far.

Fashion 75

Fashion Telecommunications Crisis Training 75

Mindful Marketing

MARCH 21, 2020

” The retailers’ swift actions and accusation of price gouging left Colvin sitting on over 17,000 bottles of sanitizer he couldn’t sell, even as people around the world were desperate to get their hands on the products and the product on their hands. ” Subscribe to Mindful Matters blog.

Viral 75

Viral Marketing Retail Transportation 75

Prohibition

DECEMBER 9, 2021

Your business probably has multiple communications channels that you use regularly – website, blog, social media platforms, Make sure you use each of them to push out your statements and updates to your crisis until the issue has settled. Use all your communications channels.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. 5% are taken to a campaign page.

Instagram 63

Instagram Marketing Viral Airlines 63

The Stalwart Blog

APRIL 26, 2020

In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. Your content will not go viral and you shouldn’t try. 6 Keys to Content Marketing for Big Brands.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Especially an online retailer.

Policies 86

Policies Twitter Facebook Writing 86

Mindful Marketing

NOVEMBER 30, 2018

However, it’s hard to imagine anyone predicting the viral rise of the ill-advised Tide Pod Challenge in which young people put pods in their mouths, sometimes ingesting them. ” Subscribe to Mindful Matters blog. P & G certainly did not encourage that behavior. Learn more about the Mindful Matrix and Mindful Meter.

Chemicals 50

Chemicals Viral Consumer Study 50

Buzzstream

MARCH 13, 2024

Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. For example, a fragrance retailer, Aroma Retail, created a Superbowl-scented candle to pitch around the Superbowl. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

JUNE 27, 2018

Christian faith-driven retailer Hobby Lobby and restaurant chain Chick-fil-A, for instance, seem to have accepted that their conservative political views may alienate their more liberal customers, while forging a tighter bond with their core audience of family-values shoppers. Take our hometown retailer Target, for example.

Brand 70

Brand Branding Marketing Retail 70

NewsWhip

MAY 22, 2020

Beyond the top overall, we also wanted to highlight the top articles for some of the top publishers, to see what those who were most consistent were seeing success with, as opposed to individual viral articles. For this, we are going to look at Bild, Focus, and Welt. .

Viral 78

Viral Journalism Retail Travel 78

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Have you enabled comments on your company blog and YouTube channel? it’s her skills in self-promotion and image management that put her a cut above.”.

Social Media 48

Social Media Marketing Media YouTube 48

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. An earlier version of this post appeared in the AMA Executive Circle blog. What’s the cost of a brand crisis? Empower employees.

Crisis 180

Crisis Airlines Brand Branding 180

Masters in Communications

FEBRUARY 12, 2022

He is also understood to be the world's first book retailer whose business model was to sell books to the public. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. The Englishman was the first person to take the invention to England.

Ethics 52

Ethics Communications Print Television 52