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How John Lewis got #ManOnTheMoon so right

The Resolution Blog

Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert. From the nationals to Country Living all the way through to parenting blogs. We've compiled the most shared pieces of coverage into a CoverageBook. ManOnTheMoon.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Facebook page ) and.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. In contrast, traditional PR has broader metrics to measure public perception and sentiment.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

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