Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Advertising is a distant third. Don’t dangle “exclusive” for a mediocre idea.

Survey 95

Survey Industry Leadership Study 95

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

Waxing UnLyrical

JULY 10, 2013

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. We love following up with them after pitching an interview/story idea. “Now that we have social media, how about replacing that with a Twitter pitch?”

Pitching 88

Pitching Twitter Social Media Agency 88

Sword and the Script

AUGUST 24, 2021

They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. We polished that old blog post up: made sure the information was current, re-wrote headlines and subheads, added a new call-to-action (CTA), and got it ready for a larger audience. Had I done something to offend him?

Pitching 112

Pitching Media Relations Survey Advertising 112

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

5W PR

MAY 4, 2022

Cryptocurrency, bitcoin, and blockchain are hot buzzwords in the tech industry these days. Its applications are currently being explored across industries, and public relations is no exception. PR as an industry got its start around the same time that blockchain became known as the underlying technology behind Bitcoin.

Technology 88

Technology Publicity Banking Newspapers 88

PR for Anyone

MARCH 31, 2020

What's interesting is that people in the public relations industry usually have to get the attention of the reports or editors for them to their story to be recognized. So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time.

Real Estate 214

Real Estate Video Report Twitter 214

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” . “The Great Recession sent the U.S.

Media Relations 127

Media Relations Media Newspapers Radio 127

Doctor Spin

MARCH 1, 2024

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Entertainment industry. Travel- and hospitality industry. Industry-specific trade associations often have PR departments or hire PR professionals for communication and advocacy.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. company website, blogs). What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

SEPTEMBER 17, 2019

But what of its future asks Jessica Pardoe in this guest blog. Jessica Pardoe When did you last read a newspaper? In fact, it’s becoming unusual to pick up a newspaper. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule.

Print 60

Print Newspapers Media Advertising 60

PRSay

JANUARY 19, 2017

the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. If only it were that simple!

Pitching 60

Pitching Newspapers Writing Social Media 60

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. your spotlight.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

NOVEMBER 28, 2017

According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. The future is built on a foundation already in use in the present, and for the past century, by the PR industry — building influencer lists.

Small Business 245

Small Business Media SMB Pitching 245

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

Media Relations 111

Media Relations Media Survey Pitching 111

5W PR

JUNE 23, 2022

The property technology industry has been growing and evolving which means that companies trying to generate positive media coverage for their brands in the industry are facing an increasingly difficult task. Media Coverage. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

PR Fuel

MARCH 22, 2022

Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Create the Pitch. Before you can distribute press release materials, you need to create a pitch email. Journalists receive hundreds of pitch emails daily.

How To 101

How To Guidelines Writing Pitching 101

Prakkypedia

OCTOBER 30, 2017

I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media. Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a wide variety of topics and “stories to sell”. So how do I pitch on behalf of my clients?

Media 61

Media Pitching Radio Newspapers 61

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. Consider this response from Kalea Hall of The Detroit News: “I see the auto industry through the people. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. Here’s how I could control those slots.

Meeting 98

Meeting Writing Pitching Case Study 98

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. PR is an industry where you can work in any sector so find one that you enjoy and make it a passion.”

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Online – websites, blogs, online media sites. Gain market intelligence by tracking your competitors and key topics within your industry.

Media 75

Media Radio Newspapers Print 75

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. We, as an industry, switched on to its potential years ago. Bloggers would pick up on the news coverage.

SEO 120

SEO Engineering Content Marketing Agency 120

Barokas

NOVEMBER 1, 2017

Give me a new product or a service and I’ll give you a press release and several different pitch angles. You learn to value the art of the pitch (and subject line). Reporters always say they receive hundreds of pitches a day, but they aren’t kidding. PR professionals should pitch and write with the same mentality.

Report 68

Report Fashion Pitching Journalism 68

Presspage

JUNE 26, 2018

With newspapers and TV stations shrinking their staffs these days, how does an organization get attention for its events and accomplishments? That means it’s a hub of academic activity as well as a resource for a community that is both a tourist attraction and center of industry on the Gulf Coast, Eddleman says.

Community 88

Community Newspapers Education Resources 88

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

PR Fuel

MAY 13, 2021

Take the time to research media outlets that are relevant to your niche industry. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Try to stand out within your industry. Journalists receive hundreds of PR pitches every day. What makes you stand out from the industry?

How To 72

How To Pitching Writing Social Media 72

The Hoffman Agency

FEBRUARY 1, 2021

It also involves us as PR professionals knowing the particular journalist we’re pitching it to — what’s their passion area and what are they focusing on right now? Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.”

Publicity 36

Publicity How To Agency Pitching 36

Mora Communications

MAY 7, 2015

The internet has changed public relations, just as it’s changed just about every other industry, but what has not changed is what journalists are looking for. Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements.

Social Media 49

Social Media Newspapers Media Pitching 49

Prakkypedia

MAY 31, 2015

save a copy of any newspaper clippings; consider displaying them in your office. save your media coverage to mention during public presentations and pitches for work. use that media coverage within a blog post on the topic. Please share in blog comments. share your media success on your social media channels.

Media 60

Media Television Radio Newspapers 60

Barokas

MAY 5, 2017

Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. It’s also imperative to ensure the pitches and releases we send can be verified against scrupulous fact checkers and that our claims and promises hold tight under scrutiny. After all, the media is the main lifeline of our work.

Publicity 68

Publicity Media Reputation Radio 68

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Mora Communications

OCTOBER 17, 2017

Your being featured in a magazine, newspaper, television, or radio positions you as a professional in your field. There you define your stories, your media pitches and what separates you from the others in your field. Knowing what the press in your industry is talking about can help give you ideas and see how you relate to this. .

Publicity 45

Publicity Construction Television Radio 45

Sword and the Script

OCTOBER 22, 2019

66% said newspapers. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 3 Recommendations for B2B Marketing Budgets.

Marketing 65

Marketing Survey Study B2B 65