Remove Blogging Remove Document Remove Measurement Remove Print
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” This helps understand the key points of an article without having to spend time reading the entire document.

Reddit 176
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How to Self-Publish Your Content Cheap and Quick

Cision

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. It is a free-standing print-on-demand machine that will publish your book immediately upon order.

Print 120
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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New book: AI tools for public relations

Wadds Inc.

It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. The contributors all responded to a blog post in late August. and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis.

Tools 52
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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Content shapes a personal brand.

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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Printed and digital materials: sales collateral. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. Informative? one sheets.

Corporate 270
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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Why accuracy in content marketing is important. But after that, it gets more nuanced.