Mindful Marketing

AUGUST 23, 2020

As a Netflix spokesperson says, “We’re always looking for better ways to connect members with shows and films that they will love.” hour professional-produced films. So, if longer programs have even less allure for consuming ‘one more,’ it seems that neither Netflix nor TikTok is truly addictive.

Film 69

Film Television Ethics Engineering 69

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).

Video 58

Video Instagram YouTube Creativity 58

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).

Video 52

Video Instagram YouTube Creativity 52

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. 360 Degrees.

Video 78

Video Trends Strategy Marketing 78

Sword and the Script

NOVEMBER 26, 2016

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. but it did agree to do a tie-in between the movie and the candy after the film was released. 1) The Parallel between Product Placement and Content Marketing. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

PR in High Definition

OCTOBER 28, 2021

There’s potential for meetings to become more creative if the metaverse allows for employees to create their own avatars or characters in the metaverse, which could completely change the perception and culture of your company, and how you communicate with your stakeholders. Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. If you choose to stay quiet, it may create an opportunity for the rumors to gain even more traction.

Publicity 77

Publicity Reputation Crisis Communications Film 77

PR Conversations

AUGUST 7, 2014

We are talking about organisations truly adopting total transparency as their interactions are life-logged, transmitted and shared by stakeholders, users or consumers—in the spirit of Toni Muzi Falconi and Helen Slater’s post, call us what you will. ” was the consensus when we discussed posting comments and updates on blogs.

Publicity 87

Publicity Ethics Technology Government 87

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JUNE 22, 2023

It’s been a great couple of months for creative campaigns, from food and drink to health – and here are some of our favourites we’ve spotted recently. It’s visual, it gets the consumer involved directly, it’s complete novelty – and best of all, it’s so relevant to what Disney+ was trying to promote. We just loved this campaign!

Film 62

Film Social Media B2C Survey 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

PR in High Definition

MARCH 6, 2018

Vero allows users to post photos, links, and recommendations for music, films, TV shows, books and places, and the news feed actually looks a bit more like Twitter than Instagram or Facebook to me. The post Vero: first impressions and opportunities for consumers and businesses appeared first on Firefly Communications.

Consumer 63

Consumer Instagram Advertising Advertising 63

Buzzstream

DECEMBER 17, 2020

Film rankings by different metrics are often quite popular campaign ideas. So searching for ‘films ranked’ allows me to get an idea of what’s working and what angles I could be missing out on. It’s also interesting to gauge the number of films articles often feature in a ranking if you want to make your research even more granular.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action. According to Kiip’s blog, the company saw a 230 percent growth last year.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

PR Fuel

JULY 10, 2018

So you came up with some interesting metaphors, found some colorful adjectives, and wrote the press release like it was a film noir. The common consumer wasn’t getting something he or she didn’t know they needed. However, many novices don’t realize this and end up trying to “blog” their press releases.

Local 40

Local Newspapers Writing Pitching 40

PR Conversations

JUNE 3, 2016

I’m not into the details – I love the big idea, the creative problem solving and the community engagement but when it comes to implementing the nuts and bolts of a campaign, I just want someone else to sort it out. Give me the opportunity to set objectives and steer the creative and I’m in my element. Why do you work in PR?

Government 40

Government Social Media Local Corporate 40

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. To make the most of a sage persona, create a long-form content blog to generate traffic.

Brand 273

Brand Branding Consumer Social Media 273

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180

Contently - Strategy

MAY 10, 2024

Most organizations have a treasure trove of existing materials—be it presentations, blog posts, or webinar recordings—that can be quickly transformed into engaging video content. Set expectations early: Outline the time commitment, preparation needed, and the filming process upfront to prevent any surprises.

Leadership 98

Leadership Video B2C Interviews 98

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. Most movies now are shot digitally while some still prefer film (19).

Ethics 52

Ethics Communications Print Television 52

MaccaPR

OCTOBER 26, 2015

Enter online ad blocking software, a technology that Madison Avenue is viewing with the kind of horror that dentists express when forced to see the Nazi dental torture scene in the Dustin Hoffman film, “Marathon Man.” whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read. What’s a marketer to do? “To

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48