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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty.

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Consumers Prefer Concrete vs. Abstract Language

Institute for Public Relations

An analysis of 200 customer service calls from a large American apparel retailer and 941 customer service interactions from a Canadian multi-channel retailer … Continue reading Consumers Prefer Concrete vs. Abstract Language →

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How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step

PR News

But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued.

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Digital and Omnichannel – More Important Than Ever

5W PR

Before the pandemic, less than three-fourths of the top ten retailers out of 125 identified by multichannel consultancy firm FitForCommerce had been employing omnichannel best practices. Of 125 major retailers, only two, Home Depot and JC Penney ranked high in all three categories.

Retail 88
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

That’s a blog post for another day. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis. Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers.

Blogging 111
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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Making sense of modern public relations

Stephen Waddington

It marks the shift from asymmetrical to symmetrical communication, in a way that James Grunig and Todd Hunt would recognise. This is my motivation for blogging but it doesn’t suit everyone. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites. Thanks for stopping by.

Publicity 119