Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Another study reinforced the importance of quality content.

Case Study 100

Case Study B2B Survey Education 100

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Want to learn Ann’s writing rules for PR? ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Rock the Status Quo

FEBRUARY 3, 2016

Did I say it’s also an entertaining read, with two GREAT case studies at the end? Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. If you like the writing style in my blog, I promise you’ll like the style of the book.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Did I say it’s also an entertaining read, with two GREAT case studies at the end? Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. If you like the writing style in my blog, I promise you’ll like the style of the book.

Case Study 100

Case Study Infographics Journalism Writing 100

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Case studies. Infographics. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

AUGUST 5, 2016

It should be taught along with writing, in all PR classes. They dig through LinkedIn and blogs for experts and sources. Infographics are liked and shared on social media 3X more than other any other type of content. Write content that gives them the news and information they need. A majority of U.S.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Case studies. Infographics. That’s why you need to do more than just blogging. People are more interested in visuals than ever, whether it’s infographics, images or videos.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Communications Conversations

FEBRUARY 25, 2015

I’m not the first to write about this– Patrick Coffee at PR Newser noticed last week, too. Next, they established an online “home base” for the news–one that was interactive, and open to two-way conversations with employees, customers and stakeholders: The Walmart blog (see below). Why is that smart?

Company 60

Company Case Study Infographics Study 60

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

AUGUST 16, 2016

Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. It means putting out quality content on a continuous basis.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Make sure you put pen to paper and write down your content marketing strategy! market its recent content offer of a customer journey infographic. contact form downloads, blog subscribers or comments, conversion rates). Step 3: Get Started.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In both cases, the goal is to drive links to boost rankings and site traffic. Fractl’s case studies page.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

The surge in new content proved to be an interesting case study for healthcare publishers. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter.

Infographics 160

Infographics Data Blogging Mobile 160

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

NOVEMBER 8, 2019

To gain further insights go to the blogs of your competitors and watch out for the newly published content. But if you equate content with only blog posts, you are altogether missing on the capabilities of a variety of content. Not just your business blog is enough to fulfill the content needs of the modern web. Infographics.

Content Marketing 74

Content Marketing Marketing Web SEO 74

PR 20/20

APRIL 7, 2016

He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them. We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. Offer case studies and testimonials. I can’t stress this enough.

Social Media 40

Social Media How To Media eBook 40

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Journalists want to write stories that will engage their readers. Not much has changed.

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Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60