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Data-Driven PR Campaign Planning: Part 1

Onclusive

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week. Determine your campaign objectives.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

We are in the early stages of humans evolving from physical to digital creatures and no one knows how it will play out, but the spectrum of outcomes ranges from Skynet (from The Terminator ) taking over to Star Trek , where AI and 3D printing usher in a flourishing utopia. How long have you been in journalism and how did you get started?

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Gini Dietrich. ginidietrich. anniejenningspr.

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Holiday PR: Too Late to Catch the Polar Express?

Barokas

*This post originally appeared on the WTIA blog (read it here). Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories.

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How to Choose a Media Monitoring Service

Critical Mention

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As marketers know well, we live in a multichannel world. Robust analytics and reporting. Until next time! Critical Mention. Eric Lebowitz.

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Uncertainty in the Media Monitoring and Earned Media Market: What It Means For You

Critical Mention

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. All-in-one monitoring capability: As marketers know well, we live in a multichannel world. Until next time! Critical Mention. Eric Lebowitz.

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