Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. A government could be unsettled by a foreign player. Of course, by the time staff internally have established that it’s fake, the video will have gone viral, making the situation even more challenging.

Media 74

Media Viral Video Newspapers 74

Stephen Waddington

DECEMBER 24, 2019

Thanks to Stephen for allowing me to blog about the election, I think it is fair to say we took a different viewpoint. As part of the digital strategy, short films were made of each visit and were soon circulating on local Facebook posts, sort of mini-viral films mostly re-shared by Facebook users in the areas he visited.

Newspapers 78

Newspapers Film Local Policies 78

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ReimaginePR

JUNE 10, 2015

. • Médecins Sans Frontières (MSF…aka Doctors Without Borders) International President Dr. Joanne Liu received the Canadian Public Relations Society President’s Award in recognition of “the work that [MSF] has done to raise awareness about Ebola and engage governments in a global call to action.”.

Video 120

Video Government Healthcare Viral 120

Scott Public Relations

JULY 14, 2020

For more information on who to deal with “Fake news” and tools to track and defuse it, please see this wonderful blog on the PRBI (Public Relations Boutiques International) site. he/she is witty and sharply intelligent) and its potential to go viral. Humor goes viral. We need a new playbook. Use humor visually.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. This has heightened the perception of secrecy and possible complicity with the Chinese government. The commercial showed clips and images of sexism in films, boardrooms and also violence.

Fashion 75

Fashion Telecommunications Crisis Training 75

MaccaPR

JUNE 27, 2018

To walk its talk, Patagonia sells “equipment or gear,” not “clothing” and it delves deeply into activism, such as taking the government to court to protect wilderness areas (see Patagonia’s ad, at right), where its customers go to reclaim their souls. For more insight from industry professionals, subscribe to our blog here.

Brand 70

Brand Branding Marketing Retail 70

ReimaginePR

JUNE 18, 2015

To have a fruitful conversation about support for your objectives with any level of government, you’d better be ready to explain how the ruling party can expect to translate their action into votes. If such a time ever existed, it’s ancient history now.

Airlines 120

Airlines Viral Government Local 120

Prohibition

DECEMBER 9, 2021

Your business probably has multiple communications channels that you use regularly – website, blog, social media platforms, Make sure you use each of them to push out your statements and updates to your crisis until the issue has settled. Use all your communications channels.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Masters in Communications

FEBRUARY 12, 2022

It is defined as the broadcasting of a message or messages simultaneously to a large audience, typically to people who do not have immediate access to the source (like government, multinational organization, or a large business with a huge number of people to disseminate a message). What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. I watched multiple webinars this year about PR and outreach, I read and wrote many blog posts, and I am learning every single day.

Pitching 164

Pitching Writing Digital PR How To 164

Contently - Strategy

APRIL 24, 2019

If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Marketing stacks can get messy, so limit the tools in your arsenal to strengthen brand governance. We’ve heard too many horror stories about 800-word blog posts that get stuck in purgatory for three months.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111