Remove 4-things-to-consider-when-you-hire-a-pr-firm
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Why do vendors in PR skip this part? Onward with this month’s PR tech sum. All this leaves me shaking my head.

Analysis 144
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5 Pitches That Journalists Don’t Care About

PRSay

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. New hires, expansions and mergers. Weekly newsletter updates.

Pitching 138
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4 PR Myths Every Business Needs to Know Ain’t True

Cision

Myth #1: Journalists Will Write About Your Press Release Without Contacting You. If you’re fantasizing about waking up to find hundreds of media mentions without any journalist actually reaching out to you (and making you work for it!) This is a good thing! Consider them all breadcrumbs leading back to your website.

SEO 120
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Borrowed Time for the AOR and the Impact of the Big 4 on Marketing and PR Agencies; Off Script 43: Chris Forhan of Bytelion

Sword and the Script

Not every one that winds up in the marketing and PR space started there. An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. Take Chris Forhan for example. I specifically wanted to ask him about sales in the agency world.

Agency 63
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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. On one hand, it gets dinged for a lack of measurement. 1) Earned media is sales enablement. Online newsrooms are highly visited.

Study 139
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The Advantages of Working with a Boutique PR Firm in B2B

Sword and the Script

Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. The best advice a senior leader from a sophisticated PR firm can offer in this modern age is to post some tweets? Post some tweets?!

B2B 60
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2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up

Sword and the Script

At the same time, it’s also when all the business units and functions really begin jockeying for the next year’s budget. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study. October is typically a time of year with special urgency for many in marketing. of revenue to 10.5%