Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). You can also use their Content Explorer to identify content that is no longer live (but still has traffic and backlinks.) This tool identifies lost or broken backlinks to your website.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Here’s a quick way to visualize the overlap: So, if digital PR builds backlinks, is all link building digital PR? Each coverage instance leads to a backlink.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). You can also use their Content Explorer to identify content that is no longer live (but still has traffic and backlinks.) This tool identifies lost or broken backlinks to your website.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). You can also use their Content Explorer to identify content that is no longer live (but still has traffic and backlinks.) This tool identifies lost or broken backlinks to your website.

Tools 62

Tools SEO Analysis Google 62

Onclusive

MARCH 29, 2022

In this case, the solution you choose must have a robust data collection and analysis capability, a way to customize regional dashboards, and staff available to support international demands. Another good question to ask is how they actually do this, especially if there are no backlinks in your published earned media content to your website.

Measurement 370

Measurement How To Analysis Data 370

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. 1) Long-form wins in data analysis of 700,000 articles by SEMrush. times as many backlinks than articles of average length. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

FEBRUARY 15, 2024

Quality may differ depending on the site’s goal, but backlinks should always drive value. Let’s dig deeper into quality backlinks, what to look for, and strategies you can employ to build them. Some stakeholders may want news mentions; others may need backlinks that lead to conversions. And value comes from quality.

How To 71

How To SEO Google Examples 71

Buzzstream

NOVEMBER 28, 2023

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. Link relevance measures how relevant a backlink is to your site. In one of Google’s Office Hours episodes , when asked, “what is most important, the number of unique domains or the total number of backlinks?”

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. Link relevance measures how relevant a backlink is to your site. In one of Google’s Office Hours episodes , when asked, “what is most important, the number of unique domains or the total number of backlinks?”

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. Link relevance measures how relevant a backlink is to your site. In one of Google’s Office Hours episodes , when asked, “what is most important, the number of unique domains or the total number of backlinks?”

How To 62

How To Google SEO Pitching 62

Sword and the Script

FEBRUARY 2, 2022

There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. The site has earned more than 550 backlinks in the last year, according to BuzzSumo, and more than 400,000 backlinks in it’s lifetime, according to Ubersuggest. but removed the backlink (boo!). (It’s

SEO 130

SEO Content Marketing Marketing Software 130

Onclusive

MARCH 29, 2022

In this case, the solution you choose must have a robust data collection and analysis capability, a way to customize regional dashboards, and staff available to support international demands. Another good question to ask is how they actually do this, especially if there are no backlinks in your published earned media content to your website.

Measurement 195

Measurement How To Analysis Data 195

Buzzstream

APRIL 25, 2024

So, to get the most value out of your brand mentions, you want them as backlinks. According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). You should use a tool like Ahrefs’ Site Explorer to track your backlinks.

Brand 62

Brand Branding How To SEO 62

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. While companies can spend time understanding things like Total Cost of Ownership or metrics that they’ve created specific to their sector, the number that provides the most insight is ROI (Return on Investment).

Media 195

Media Software Analytics Measurement 195

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Using Google Analytics, a company or brand can track how a backlink from a media placement has sent a reader or prospect to the company’s website. Depending on the goals of the PR program, there may be other KPIs that are particularly significant to a given brand, such as sentiment analysis, domain authority or even content quality.

Measurement 182

Measurement Agency Advertising Advertising 182

Buzzstream

DECEMBER 28, 2023

The app will also tell you when you’ve received coverage by looking for backlinks to your target posts. Simply enter the target site into the Link Explorer or Domain Analysis tools. Moz’s Link Explorer tool can also help assess the quality and relevance of a blog’s backlink profile. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

The app will also tell you when you’ve received coverage by looking for backlinks to your target posts. Simply enter the target site into the Link Explorer or Domain Analysis tools. Moz’s Link Explorer tool can also help assess the quality and relevance of a blog’s backlink profile. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Sword and the Script

JANUARY 19, 2021

Identifying backlinks. Digital savvy PR pros know that backlinks are hard to get, but every bit of an outcome as a media mention. In fact, sometimes a backlink is better than a mention. However, none of the conventional, or larger, media monitoring tools on the market today can identify a backlink.

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

APRIL 6, 2021

One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. Traditionally, backlinks were more valuable than mentions alone, although some technical SEOs say that’s starting to change. Either way, every PR pro should want to know when their company or client earns a new backlink.

Media 105

Media SEO Analytics Analysis 105

Buzzstream

DECEMBER 28, 2023

The app will also tell you when you’ve received coverage by looking for backlinks to your target posts. Simply enter the target site into the Link Explorer or Domain Analysis tools. Moz’s Link Explorer tool can also help assess the quality and relevance of a blog’s backlink profile. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

MARCH 23, 2021

Last year, 65% of Google searches did not result in a click, according to an analysis of data more than five trillion searches. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”. It’s 100% bad news for digital marketing.

Brand 120

Brand Branding Marketing B2B 120

Cision

MAY 12, 2017

Actionable tip: Be careful about where you add your client’s website to avoid getting negatively affected from the backlinks generated from inferior-quality websites. Alternatively, keep a track of the backlinks on poor-quality websites with tools like Ahrefs. This indicated that it was a big update indeed! AdWords Placement.

Google 259

Google Digital PR Mobile SEO 259

Buzzstream

FEBRUARY 9, 2024

Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile. Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. You can also check the backlinks tool and toggle to “Lost”.

Google 71

Google Infographics Pitching Resources 71

5W PR

MAY 6, 2022

An analysis of competitors can help understand what works and what does not, including the language/tone used in communication, how the competitors manage their various media channels, and how they approach potential clients. These high-quality backlinks help the website’s SEO and how high they appear on SERP.

How To 88

How To SEO B2C Content Marketing 88

5W PR

NOVEMBER 16, 2016

Backlinking. Backlinking is the bread and butter for SEO. One high-quality backlink has the potential to make a much greater impact than several lower quality backlinks. SEO Analysis of PR Pieces. Below are seven ways in which SEO and PR successfully complement each other.

SEO 90

SEO Trends Analysis Engineering 90

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Based on this analysis, they can assist in refining the product positioning, identifying key selling points, and developing appropriate messaging. Moreover, PR efforts can generate valuable backlinks from authoritative websites. Furthermore, PR prepares a brand to handle unexpected situations or crises.

Video 108

Video Marketing SEO Social Media 108

Presspage

SEPTEMBER 5, 2018

Insights provided by Google Analytics, for example, can shine a light on where incoming website traffic is coming from—making it more imperative than ever before for PR pros to ask for backlinks whenever possible. NOTE: Backlinks connect one website to another through the use of a hyperlink. and engagement.

Measurement 68

Measurement Analysis Analytics Reputation 68

Doctor Spin

OCTOBER 16, 2023

This tunnel vision led to a disproportionate focus on acquiring backlinks, often at the expense of more foundational and strategic PR work. As a result, many PR agencies fixated on link-building to demonstrate their digital PR prowess to clients.

Digital PR 83

Digital PR SEO Engineering eBook 83

Stephen Waddington

JANUARY 31, 2019

It’s an assertion supported by recent analysis from both OrbitMedia and eMarketer. The community that once coalesced around backlinks and comments has gone. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. The audience has also changed.

SEO 113

SEO Community Blogging LinkedIn 113

Buzzstream

DECEMBER 17, 2020

Adding, “Taking this one step further you can export these results into an Excel sheet, remove any article that didn’t gain backlinks (so you are only taking learnings from those that did build links) and create a pivot table.”. “At My PR team uses this daily to see which sites have linked to us/our competitors.”.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

JUNE 15, 2020

57% of entrepreneurs didn’t understand the terms backlink or inbound link. However, further analysis showed only 50% of owners implement digital PR practices. . We found that a slight majority (57%) aren’t familiar with the term backlinking, or when one website links to another. Key Takeaways. Implementing Digital PR.

Digital PR 62

Digital PR Survey SEO Employee 62

Contently - Strategy

JULY 7, 2022

In addition, you can track competitors’ keyword rankings and backlinks and complete a website audit to find SEO issues. Like Ahrefs, it comes with a comprehensive set of platform features and benefits, including keyword research, competitive analysis, a suite of content marketing tools, rank tracking, and much more.

Content Marketing 124

Content Marketing SEO B2B Tools 124

Prohibition

DECEMBER 13, 2022

Planned campaigns take time, but create a lot more noise – so there’s a lot more opportunity to secure backlinks online. We conducted detailed research, social media listening, and persona analysis amongst their target audience and identified a growing trend for unusual pop-up bars and restaurants. Studies & Analysis.

Digital PR 62

Digital PR Analysis B2C Examples 62

Buzzstream

JANUARY 16, 2024

Ahrefs SEO Toolbar Chrome Extension – All-In-One SEO Insights and Analysis The Ahrefs SEO Toolbar Chrome Extension is a powerful all-in-one SEO tool. The toolbar helps uncover insights into backlink profiles, domain ratings, traffic value, and other helpful metrics for link building or keyword research.

SEO 83

SEO Web Tools Analysis 83

Critical Mention

SEPTEMBER 24, 2019

Given those details, it’s important to be able to have access to sentiment analysis so you can better track your audience. Apply Backlinks. Stay relevant by implementing backlinks to help your organization rank well on search engines. This is especially true when talking about online reviews. vs 2.5%) – via Aberdeen.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Sword and the Script

SEPTEMBER 7, 2021

I found the acquisition interesting because I see an opportunity to marry some simplified versions of backlink and keyword analysis tools to PR – something the incumbent vendors should have been doing 10 years ago. The company was acquired by the SEO tool SEMrush in late 2020. Print circulation drops again. Beyond Bylines ).

Software 88

Software Print Tools SEO 88