Prohibition
JANUARY 29, 2024
Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Blog writing 101 Know your audience What are your audience’s needs? Why do I need a blog? What do they want to know? What keeps them up at night?
The Proactive Report
JULY 23, 2018
According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Authority: Write what you know. The Google Algorithm. It’s called ‘owned media’. Owned Links.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Contently - Strategy
MARCH 5, 2024
Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.
The Proactive Report
MARCH 27, 2018
Develop, research, and write data-oriented stories, reports and infographics. The CMO survey of 2018 shows that reliance on marketing analytics to make decisions has increased from 30% to 42% in the past 5 years, with B2C companies using analytics 55% of the time. Informed Decision Making Instead of Trial and Error.
Contently - Strategy
AUGUST 22, 2019
It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. When asked to recall your favorite online content, you probably don’t think about stuff made by banks.
Contently - Strategy
SEPTEMBER 21, 2018
Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Visual assets like infographics are more expensive.) As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns. Not defining your target audience. What are their job titles?
Contently - Strategy
DECEMBER 5, 2019
The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Create social videos and infographics. Create social-friendly videos and infographics. Infographics, meanwhile, saw twice as many shares as articles. (We’ll Here are our biggest takeaways.
Expert insights. Personalized for you.
62 
Let's personalize your content