30 Pragmatic Marketing and PR Predictions for 2020
Sword and the Script
DECEMBER 10, 2019
New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. 15) Out of machines…humanity! “AI
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