PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

PR 20/20

JANUARY 3, 2019

A local video production company, Pritt Entertainment Group , co-hosted the event and showed attendees how to integrate video into a 2019 strategy. A few ideas include pitching target influencers, mapping out related blog content and utilizing gated content in the sales cycle. You can view the whole SlideShare presentation here.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. AI will ‘humanize’ B2B sales and marketing. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.”

Marketing 101

Marketing Content Marketing Advertising Advertising 101

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. By Karuna Tsang, Associate Account Director.

Pitching 28

Pitching Analysis Local Case Study 28

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

.” These can be fun, tongue-in-cheek thought pieces that position a client as a hero or highlight a B2B customer. Weather may sound boring, but it’s actually a rich story idea with high local relevance. For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories.

Film 180

Film Small Business Pitching Comparison 180

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Studies suggest that especially in B2B, upwards of 70% of content goes unused.

Content Marketing 60

Content Marketing Publicity Marketing Television 60