ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

In B2B PR , earned media and content naturally go together — or at least, they should. By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. Relevant content can support SEO and even lead generation.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Solo PR Pro

APRIL 11, 2017

The infographic below shows that this year, B2B and B2C marketers will create more content than in the previous year with the majority planning to use content marketing as an ongoing, rather than campaign strategy. Content Marketing Statistics Infographic is provided by Point Visible.

Infographics 40

Infographics Content Marketing Trends B2C 40

Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? White Papers.

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

MAY 3, 2018

Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace. PR can shine beat in B2B tech. Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. B2B decision-makers rely on research.

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Whitepapers.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. This particular survey was a solid read, merits a standalone post and so here are five findings that stood out to me: 1) The top producing channels for B2B leads.

B2B 62

B2B Study Marketing Survey 62

Stephen Waddington

JANUARY 9, 2019

Machine learning, leaky funnels, value exchange, hypertargeting, and customer advocacy are all opportunities for B2B marketing in a new report by Metia. We’ve published a report this week by my colleague Pete Morgan that explores new approaches to B2B marketing while also recognizing the importance of fundamentals.

B2B 60

B2B Report Case Study Infographics 60

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Don’t miss these useful posts: The B2B Advantages of Working with a Boutique PR Firm. Are Facebook Ads Any Good for B2B Marketing? Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

MAY 14, 2015

Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

SEPTEMBER 16, 2016

For those of us who work on the business-to-business (B2B) side of SHIFT, it’s almost always an ask in agency RFPs issued by prospective clients and it’s usually included in many of our new business presentations. A well-structured B2B thought leadership campaign might start with PR, but it certainly doesn’t end with it.

Leadership 60

Leadership B2B Infographics Data 60

Sword and the Script

JANUARY 14, 2017

1) B2B Messaging: Add More Insight and Less Product. An article titled, Messaging Mess: Research Reveals Looming Disconnect Between B2B Messaging Beliefs and Actions , finds that much of the content B2B companies produce focus too heavily on promoting features and benefits of the product.

B2B 60

B2B Pitching Survey Study 60

Prohibition

MAY 22, 2023

Whether it is an animated infographic or a floating head interview clip, a video is likely to be more engaging to a viewer than a static infographic or a still from the interview with quote text. This is the most popular ad type for bringing more insight and personality to an ad.

Creativity 62

Creativity Social Media Advertising Advertising 62

Prohibition

APRIL 13, 2023

Convert To Infographics Infographics are an effective way to share information visually. If your video content contains a lot of data or statistics, turning it into an infographic is an excellent way to provide an easier, more ‘consumable’ piece of content for your audience, which they can read and understand quickly.

Video 62

Video Infographics Social Media Instagram 62

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 173

Survey Marketing B2B Study 173

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. The Buzzsumo study that I referenced earlier shows that the infographic is the most shared piece of content — outperforming the next most shared content type by thousands of shares on average.

Strategy 120

Strategy Infographics Content Marketing Study 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings. In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers. Video can demonstrate and explain.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

FEBRUARY 7, 2023

According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions. Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Prohibition

JANUARY 29, 2024

Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Serve value Your audience’s time is precious, so ensure every word counts. Provide actionable insights, tips and thought-provoking analysis. Keep it engaging Remember, you don’t have to be over-professional.

Blogging 62

Blogging SEO Engineering Mobile 62

Rock the Status Quo

NOVEMBER 3, 2014

I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship. It’s pretty obvious that the sender built a distribution list to mass-blast her pitch, without taking a closer look at each individual journalist to see if they are relevant to the topic (or infographic) being pitched.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. If you need an acid test for compelling content, show it to a literate child at bedtime. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. If you are in a B2B space, personal value drives nearly twice the commercial outcomes as business value. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. B2B product companies spend 8.7% Generally, “B2B product companies outsource marketing at 2X the rate of other sectors.”. of the budget to 11.4%.

Study 112

Study Survey Infographics B2B 112

Inbound PR

SEPTEMBER 18, 2018

I saw this in an infographic from iScribblers that looks at the state of content marketing mainly for B2B but has insights for marketers from all industries. It's no surprise then that 57% of B2B buyers have already made their purchase decision before even speaking to a sales rep.

Infographics 60

Infographics B2B Content Marketing Marketing 60

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved.

Pitching 140

Pitching B2B Infographics Study 140

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? Trick question: which will get the most shares between an infographic and a “ How to ” post? They are: Infographics. Master Content Types: Not All Content are Created Equal. What posts. How to posts.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

Cision

APRIL 23, 2015

The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. Seventy percent of B2B marketers create more content now than they did one year ago.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Just because a team launched a new B2B tech service doesn’t mean that the B2B tech category is best for the entry, and often it pays to enter in more than one category. New competitions crop up often, so it pays to keep up-to-date. Don’t limit yourself to the “obvious” category. Be strategic about your entries.

B2B 168

B2B Video Exercises Infographics 168

Landis PR

AUGUST 23, 2021

I also think it’s wacky when I get asked to publish an infographic. Then, I entered the B2B world by accident and quickly realized that there are plenty of famous people in the B2B space. I’ve been in the B2B space for 14 years now but in the supply chain and logistics market specifically for nine years.

Meeting 69

Meeting Media B2B Transportation 69

Sword and the Script

JUNE 12, 2018

The commentary in the tracked changes was corny, so question is, could this work in B2B marketing ? The B2B Advantages of Working with a Boutique PR Firm. A Creative Press Release for B2B Tech. I think it could with the right context. There are a lot of technology vendors out there pitching better collaboration.

Creativity 60

Creativity Infographics B2B Corporate 60

Buzzstream

FEBRUARY 1, 2024

Infographic Outreach Infographics have been used for link building for years, though interest and reliability have waned due to overuse. Ensure your post is compelling, the graphics are original and high quality, and your infographic topic is relevant to your site. In the example above, I lean on Google. Please let me know.

Pitching 87

Pitching Infographics Survey Resources 87

Barokas

JULY 3, 2019

In a DemandGen Content Preferences survey , B2B buyers confirmed the importance long form content plays in their decisions. In the survey, nearly half said they viewed three to five pieces of content before engaging with a sales rep and 51 percent said they rely more on content now than ever before.

Case Study 100

Case Study B2B Survey Education 100

ImPRessions - Crenshaw Communications

APRIL 18, 2019

The beauty of B2B PR programs in particular is that the branded or bylined business content generated can often be adapted to other channels. Survey results can easily become infographics or the centerpiece of a customer newsletter. Wire distribution is expensive, and the free services don’t get much pickup in our experience.

Infographics 149

Infographics Retail Resources Employee 149

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. I like to see things like case studies and infographics freely accessible. landing pages).”.

B2B 117

B2B Mobile Content Marketing SEO 117

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Whitepapers.

Infographics 72

Infographics Case Study Video Survey 72

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

JUNE 7, 2016

Mapping content to B2B buying stages. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Top 5 Challenges Facing B2B Marketers in 2016. Also see: The CMO Survey with Social & Mobile Marketing Takeaways.

Survey 60

Survey Marketing B2B Infographics 60