Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

Sword and the Script

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B 102

B2B Study Company Leadership 102

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2%

B2B 138

B2B Survey Marketing B2C 138

ImPRessions - Crenshaw Communications

MARCH 1, 2024

Industry awards are an important part of a PR strategy, especially for B2B brands. If it asks for a case study, the judges want to see a business case study, rather than, say, a description of what a tech platform delivers to its broader marketplace. At Crenshaw, we can and do win industry awards this way.

Industry 170

Industry Case Study B2B Resources 170

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. See our post on How Speaking Opportunities Support B2B Companies for insights on how much we and our clients value speaking opportunities.

Conference 304

Conference B2B Content Marketing Case Study 304

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

In B2B PR , earned media and content naturally go together — or at least, they should. Case studies. Case studies are a great customer reference and sales tool for any growing company. For PR teams, case studies can be very useful for joint media briefings, award submissions and trade media placement.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., Why you’ll love working here: -Top award -winning B2B tech agency.

B2B 291

B2B Policies Case Study Enterprise 291

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. Prospective B2B buyers do their own research and have all but made a decision by the time they speak to a salesperson.

B2B 95

B2B Brand Branding Marketing 95

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Channels Selecting the best channels to spread the message is key in B2B tech PR.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

DECEMBER 13, 2022

The 6 Top B2B Content Formats Buyers Find Most Valuable. Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase. B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]. Million and Eyes the U.S.

Blogging 153

Blogging B2B Software SEO 153

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Creative and energetic personality! .

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

FEBRUARY 12, 2022

However, there’s been a flood of worthy ideas and studies on the topic of trust in business. UML is an occasional roundup of three related articles, links or studies, that I have vetted, wrapped in insight, and presented here for your perusal. ” We’ll get some practical advice on trust for B2B marketing next.

B2B 112

B2B Government Ethics Survey 112

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . Often companies have surveys or case studies that contain great data points. In some cases, it’s suitable for a quick media alert or even a press release. Meet and greet! Data points drive press.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. The same is true for internal PR or communications teams as they begin a new campaign.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. The same is true for internal PR or communications teams as they begin a new campaign.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

Not every sector is exciting or accessible, especially in B2B technology. In another case, we learned that a client company CEO had narrowly escaped a terrorist attack many years prior. Study competitors for differentiating factors. Get personal. The software can make a huge difference in revenue, yet the category is narrow.

How To 310

How To Transportation Software Employee 310

Sword and the Script

DECEMBER 19, 2023

Here’s why B2B needs PR 55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle. Read more: PR ought to be in the B2B marketing mix because that’s where tech buyers look first 5. Need an extra pair of B2B marketing and PR hands?

B2B 105

B2B Survey Pitching Software 105

Sword and the Script

JANUARY 2, 2024

It’s worked out splendidly because it perfectly characterizes the approach to B2B marketing and PR I profess to clients. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue.

Blogging 113

Blogging Software B2B Survey 113

Sword and the Script

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Each survey polled at least 800 people making B2B purchases. The comparison over time illustrates how the buying process in B2B is changing. B2B buyers require more interactions from sales and marketing.

B2B 111

B2B Study Survey Comparison 111

Sword and the Script

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content. Everyone is doing it!

B2B 81

B2B Storytelling Marketing Case Study 81

Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. But that hasn’t stopped marketers from sending a greater volume of messages.

B2B 148

B2B Marketing Survey Study 148

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. The study calls this sudden shift “a lurch” and attributes it to the Coronavirus pandemic. That’s always the case in B2B marketing , no? PR takes time.

B2B 146

B2B Marketing Survey Creativity 146

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

MAY 3, 2018

Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace. PR can shine beat in B2B tech. Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. B2B decision-makers rely on research.

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

JANUARY 9, 2018

Case Studies. Whether your audience is identifying their need or evaluating their options, case studies resonate best with buyers. Nearly 8 out of 10 people access case studies when considering solutions. Generate leads and drive demand by delivering your case studies to key audiences.

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe. For every B2B PR expert, tech PR specialist, or general PR enthusiast, they are a useful compass that help point us in the right direction.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

JULY 10, 2019

One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. White papers are key collateral in the B2B world, as they can enjoy a long life as educational documents designed to move sales prospects toward buying decisions – while remaining overtly non-self-promotional.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. This move would have been brilliant in another context, but it was a disaster in this case. Content picks PR consultant Michelle Garrett has a new book out: B2B PR that Gets Results. And now onward with this month’s PR Tech Sum. >>>

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. For B2B companies, an educated customer is like gold.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

JULY 12, 2022

A survey of 329 B2B sales and marketing professionals commissioned by SharpSpring and conducted by Ascend2 does well to identify the problem of sales and marketing alignment. I first saw this study reported on Marketing Charts and MediaPost. A big part of problem-solving is clearly identifying the issue. One question stood out.

B2B 95

B2B Marketing Survey Case Study 95

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach. B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings. Make case studies more visual. Video can demonstrate and explain.

Video 149

Video Case Study Agriculture B2B 149

Flack's Revenge

SEPTEMBER 15, 2020

And PR success comes more easily with sales success, case studies, and testimonials from happy customers. If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. It is hard to sell when no-one has heard of you. Enter ABM . The customer is in control.

B2B 177

B2B Case Study Enterprise Resources 177

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. But there’s a huge difference between short-term and long-term ROI.

B2B 77

B2B Trends Strategy Marketing 77