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Strategies to Compel Consumers to Splurge on Your Products

5W PR

Foster loyalty and encourage repeat purchases through exceptional customer service. Shifting the focus on value, exclusivity, and emotional connection Instead of solely pushing consumers on splurges, brands can shift the focus to offering value and exclusivity that justifies a higher price tag.

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AirPR Recognized As High Performer by G2 Crowd Customer Reviews

Onclusive

AirPR was named a High Performer based on receiving a high customer satisfaction score and having a small market presence. Great company and customer service.” – Collin D. When shopping for software, there are a few elements that stick out to a communications or marketing professional. 91% of users rated it 4 or 5 stars.

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How to Extend CSM to Social Media?

5W PR

These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. In September, social media management platform Hootsuite reported that 76% of consumers message a business seeking customer service or support.

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Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow

Sword and the Script

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). 1) How did you get into marketing? Thank you, Jeffrey, for sharing your ideas.

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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

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Calling All Marketers: Don’t Forget About Customer Retention

Shift Communications

We blame customer service instead. If you’re interested in using retargeting as another touch point with your customers, tools like Google Tag Manager help to set up tracking pixels that will collect data on those who are completing a purchase (or a sign-up, a visit, etc). We’re typically not paid to retain business.

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The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

That narrowed the data set to 10, but produced the desired percentage and the agency was able to declare that one third of all coverage contained a key message. If you are given a bunch of data collected from agencies who may or may not have been clipping consistently with your methodology you are treading in dangerous waters.