Shift Communications

JUNE 12, 2017

The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. The Root Cause of Lack of PR Impact.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

JUNE 8, 2015

Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s our strategy? Don’t ask for reciprocity, just share them as part of your basic content distribution strategy. Measurement. Christopher S.

Data 60

Data Publicity Data-Driven PR How To 60

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. Disruption happens to industries measured in weeks and months rather than years or epochs. Advanced PR Practitioners Embrace AI Fully. The Big Picture. The world as a whole is moving faster than ever.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

MARCH 3, 2015

For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought measurement to marketing in a new way over the past 5+ years. The post Are PR and Marketing Entering the Moneyball II Era? Photo Credit: IMDB.

Data-Driven PR 60

Data-Driven PR Sports Marketing Analytics 60

Shift Communications

DECEMBER 21, 2018

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. Here’s how. Lisa Zanchi.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. So, what measurable trait helps us determine the effectiveness of PR? The Most Important Metric in PR Today is Branded Non-Negative Search. Measure What Matters. Measure what matters. Christopher S.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

JUNE 25, 2018

Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success. This is when award-winning programs are born. Amanda Munroe. Vice President .

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Buzzsumo explored this phenomenon last year when it compared the content generation strategies of the Washington Post and the New York Times; quantity win when quality is equal. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

DECEMBER 31, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. Here’s how. Amanda Loewy.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. This was reinforced when we recently hosted a set of local university PR students for a half day round robin with agency leaders. But it doesn’t stop there…. Share the Knowledge. Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Christopher S. Vice President, Marketing Technology.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Christopher S. Vice President, Marketing Technology.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Christopher S. Vice President, Marketing Technology.

Facebook 60

Facebook Social Media Mobile Video 60

Onclusive

MARCH 2, 2021

Yes, culture eats strategy for breakfast (to quote Peter Drucker) but also if I may add, it can easily return for lunch, hungrier this time around, if culture is not addressed! This is an industry-wide phenomenon and not simply limited to PR/Communications. to be continued in Part 2).

Data 312

Data Communications Data-Driven PR Analytics 312

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. The public relations industry has already started moving toward a more data-driven approach in terms of choosing strategies and creating campaigns.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

JULY 28, 2017

His new strategy: own the issue, educate the public and position himself as a leader for shark rights! While press release distribution can be costly, the practice can be valuable which is why companies across the globe use them in their PR strategy. Utilizing paid media strategies can help G.W. In this case, G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. The ability to show our PR efforts are working.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

JUNE 6, 2016

Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations. Thus, if we are excluding the strategies and tactics of paid media because we’re not fluent in them, we’re leaving attention – and revenue – on the table.

Advertising 60

Advertising Advertising Publicity Infographics 60